# CADILLAC × LUNARCRUSH · 360° SOCIAL INTELLIGENCE AUDIT

**Prepared 2026-08-21 · Data: LunarCrush (X, TikTok, YouTube, Instagram, Reddit, News) · Topic `cadillac` + 50 related topics · 1-year daily series (since 2020 for trend), 90 days of post-level content (15,782 posts active / 8,320 brand-relevant posts created in window), 12,064-creator universe across 48 topics, 100+ creator dossiers.**

> **How to use this file:** it is written to be dropped into an LLM as context. Every number is a LunarCrush measurement (interactions = likes + comments + shares + reposts + views-weighted engagement, summed; creators/posts are unique counts, never summed across windows). Section 0 is the executive read. Sections 1–9 are the evidence. Section 10 is the opportunity map and 90-day plan. Appendices carry the raw tables; the `csv/` folder and `cadillac-360-bundle.json` carry everything at row level.

## 0. Executive summary (12 findings)

1. **Cadillac is the fastest-growing luxury auto conversation in America, and almost nobody is steering it.** 6.20B interactions in the trailing year (+114% YoY), 2026 year-to-date (4.53B) has already passed all of 2025 (3.81B). Yearly: 2020 0.43B → 2021 0.44B → 2022 0.81B → 2023 1.43B → 2024 1.75B → 2025 3.81B → 2026 4.53B. July 2026 was the all-time record month (933M).
2. **Scale check:** Cadillac ranks **#32 of 85 automotive brands** on LunarCrush by 24h interactions (11.1M/24h, 0.87% category dominance, overall topic rank #1,061). In the 10-brand luxury set it holds **~3.5–4.9% share of voice** by month, i.e. Lexus-scale (4.5%), below Mercedes-Benz (5–7%), far below Audi (13–17%), Porsche (13–17%) and BMW (46–53%).
3. **TikTok is the brand's real home, and it is unowned.** TikTok delivers 57–61% of all Cadillac interactions (YouTube 26–29%, X 7–14%, Instagram ~3%, Reddit <1%) while X produces the most posts. The official @cadillac TikTok posted **9 times in 90 days** and still averaged 1.5M interactions per post, the best per-post efficiency of any Cadillac-owned account.
4. **Escalade is the hero product; F1 is the volume engine; they are not the same thing.** Escalade content = 24% of brand interactions (654M in 90 days; `escalade` topic alone 1.78B/yr, +32%). Cadillac F1 = 22% of posts but only 8% of interactions (avg 67K/post vs Escalade 431K). F1 fills the feed; Escalade fills the numbers.
5. **The single best official post of the summer fused the two:** 'You can't corner @valtteribottas in his Cadillac OPTIQ' (Aug 4, TikTok, 1.77M) is the #1 Optiq post ever tracked and the #1 post from any Cadillac-owned account in the window. Driver × product is the format to scale.
6. **Regional accounts out-punch the flagship.** Cadillac México (1 X post, 11.8M), Cadillac Arabia (2 TikToks, 15.4M), Cadillac Canada (1 TikTok, 9.5M, Super Cruise hands-free), Cadillac Korea (1 YouTube, 7.8M) each beat @Cadillac on X (13 posts, 288K) and @cadillac on Instagram (3.84M followers, 7 posts, 172K) on a per-post basis by 20–100×.
7. **Sentiment is the weak flank.** 90-day average sentiment 70 vs Lexus 77 and Mercedes-Benz 79 (BMW 69, Porsche 68, Tesla 67). June 2026 was the worst month on record (60) with 14 days at or below 50 and a floor of 29 on Jul 9; the trough coincides with the Cadillac F1 suspension failures (Canada, Belgium), the team-leadership change, and a GM 8-speed transmission class-action clip (2.6M). TikTok (72) and Reddit (60) are the low-sentiment networks; Instagram (95) and YouTube (83) the high ones.
8. **The audience is bilingual and you are posting in one language.** Portuguese is the #2 content language (1,520 posts, 107M interactions, led by Be Fast Podcast) and Spanish #3 (1,023 posts, 49.6M; Checo Pérez effect). Official Cadillac F1 channels post in English only.
9. **The family/'mom car' lane is the strongest organic UGC format** (698 posts, 57.9M, 83K avg; 'Range Rover or Cadillac?' 5.5M; 'why moms love the Escalade IQ' 977K; new-family-car tour 6.1M) and it is where Escalade IQ, the under-indexed EV (94M/yr vs 1.78B for Escalade), can win.
10. **Dealers are an unbuilt media network.** Dave Smith Motors (4,350 YouTube subs) generated 15.8M interactions in 90 days; Massey Cadillac Orlando 2.0M on 761 followers; Tom Peacock Cadillac (286K TikTok) and Cadillac of Englewood Cliffs (ASMR walkarounds) prove the formats. Nobody is coordinating them.
11. **Heritage is free reach:** classic/vintage content = 2,000 posts and 212M interactions (1979 Sedan DeVille 15M, 1970 Eldorado restoration 2M, Mary Kay pink Cadillac 11M, 'how the US President travels' 14M, Scarface dealership scene 814K). There is no official heritage franchise.
12. **Contamination is real and must be filtered before any reporting:** 'Cadillac Chronicles' (a live-music TikTok/IG/YouTube channel, 140M interactions in 90 days), 'Johnny Cadillac' (@lippyent, 2,466 X posts), Cadillac Records (film), song titles (Los Fabulosos Cadillacs, 'Backseat of your Cadillac') and Cadillac, Michigan account for ~35% of raw 'active-post' interactions. All brand numbers below exclude them unless stated.

## 1. Scorecard (live, 2026-08-21)

| Metric | Value | Change |
|---|---|---|
| Interactions, 24 hours | 11,057,009 |  |
| Interactions, 7 days | 72,360,039 | +5% |
| Interactions, 3 months | 1,752,343,536 | -1% |
| Interactions, 6 months | 3,528,839,485 | +37% |
| Interactions, 12 months | 6,204,156,103 | +114% |
| Posts active, 7d / 1y | 15,636 / 542,765 | +7% wk, +73% yr |
| Creators active, 7d / 1y | 7,866 / 108,465 | +16% wk, +98% yr |
| Sentiment (interaction-weighted, 24h) | positive 3,409,590 · neutral 6,692,842 · negative 955,768 | 31% positive, 9% negative |
| Automotive Brands rank (24h interactions) | #32 of 85 | social dominance 0.87% |
| Peak day (1y) | 2026-07-20 · 72.5M | sentiment 94 |
| Low day (1y) | 6,901,290 | |

**LunarCrush AI read (live):** Cadillac F1 pushes aero upgrades amid reliability concerns; Perez signals long-term commitment as team targets Zandvoort turnaround. Supportive themes: Aero Upgrades Driving Performance Buzz (45%). Critical themes: Brake-Heat Reliability Concerns Linger (30%); Aero Gaps Spur Iteration Urgency (25%).

**Active alerts:** Cadillac creators is up 16.46% from the previous week.

**Sentiment by network (24h, 0–100):** instagram 95, news 87, youtube 83, tweet 78, tiktok 72, reddit 60

**Where the 24h volume comes from:** tiktok 4.4M (1,631 posts), youtube 3.9M (1,925 posts), tweet 1.9M (2,517 posts), instagram 0.8M (40 posts), news 0.0M (23 posts), reddit 0.0M (126 posts)

**Topics co-occurring with Cadillac right now:** scuderia ferrari 7.19%, stocks consumer cyclical 2.35%, aston martin 1.66%, red 1.64%, ferrari 1.55%, formula 1 1.47%, mercedes 1.44%, audi 1.41%, mclaren 1.34%, dutch grand prix 1.28% — the conversation is currently an F1-paddock conversation (Ferrari engine supplier, Dutch GP weekend).

## 2. Trajectory: 2020 → 2026

Monthly interactions, posts and unique creators (LunarCrush daily series summed by month; creators are monthly sums of daily uniques, use for trend only).

| Month | Interactions | Posts | Creators | Avg sentiment |
|---|---|---|---|---|
| 2024-07 | 149M | 58,585 | 28,824 | 79.9 |
| 2024-08 | 156M | 75,364 | 32,878 | 79.7 |
| 2024-09 | 138M | 54,297 | 20,596 | 85.8 |
| 2024-10 | 134M | 59,825 | 28,676 | 79.9 |
| 2024-11 | 177M | 90,251 | 50,222 | 79.2 |
| 2024-12 | 247M | 108,174 | 56,687 | 78.9 |
| 2025-01 | 220M | 89,782 | 45,470 | 78.6 |
| 2025-02 | 153M | 66,549 | 44,044 | 77.9 |
| 2025-03 | 252M | 107,653 | 70,952 | 77.7 |
| 2025-04 | 347M | 133,553 | 85,693 | 84.2 |
| 2025-05 | 266M | 135,219 | 89,708 | 82.8 |
| 2025-06 | 307M | 150,295 | 97,479 | 77.4 |
| 2025-07 | 351M | 189,782 | 122,901 | 74.4 |
| 2025-08 | 416M | 173,475 | 114,980 | 84.2 |
| 2025-09 | 344M | 176,641 | 115,272 | 80.7 |
| 2025-10 | 343M | 191,833 | 125,608 | 83.3 |
| 2025-11 | 374M | 190,055 | 123,302 | 81.5 |
| 2025-12 | 432M | 183,473 | 119,995 | 83.9 |
| 2026-01 | 584M | 250,183 | 150,442 | 82.8 |
| 2026-02 | 517M | 300,648 | 169,080 | 78.8 |
| 2026-03 | 705M | 327,443 | 195,179 | 78.2 |
| 2026-04 | 552M | 291,849 | 177,794 | 75.2 |
| 2026-05 | 553M | 293,955 | 182,591 | 75.8 |
| 2026-06 | 460M | 245,672 | 156,726 | 60.1 |
| 2026-07 | 933M | 216,077 | 140,537 | 73.8 |
| 2026-08 | 227M | 110,747 | 73,590 | 75.2 |

**Inflection points (from the daily series + post evidence):**
- **Nov–Dec 2024:** F1 entry approved; December 2024 (247M) is the first month above 200M.
- **Mar–Apr 2025:** 252M → 347M as the F1 program staffs up and Escalade IQ deliveries start; April 2025 sentiment 84.
- **Jan 2026 (584M) → Mar 2026 (705M):** F1 launch season; March 2026 posts (327K) and creators (195K) are the all-time highs for volume. Reach per post is falling from here: March had 3.5× the posts of July but 25% less reach.
- **Jun 2026 (460M, sentiment 60):** the trough. Volume and sentiment both fell; see Section 6.
- **Jul 2026 (933M):** record reach on *fewer* posts (216K). Drivers: the #TheEscaladeCollection sponsored TikTok by @deemaalasadi (75.6M, Jul 11), the Belgian GP weekend (Checo's mirror-debris moment, F1 official 848K + 613K), the 250-Escalade presidential motorcade order (Jul 27, Fox News 2.4M + polarized replies), Hungarian GP.
- **Aug 2026 to date (227M, 21 days):** summer break; the Aug 4 Bottas × OPTIQ post (1.77M) and the Curated by Cadillac Escalade IQ reveal (1.4M) are the official highs.

**Top 15 days of the year:**

| Date | Interactions | Posts | Sentiment |
|---|---|---|---|
| 2026-07-20 | 72.5M | 7,131 | 94 |
| 2026-07-21 | 55.6M | 6,878 | 91 |
| 2026-07-26 | 54.1M | 6,925 | 93 |
| 2026-05-05 | 51.1M | 11,801 | 80 |
| 2026-07-08 | 49.9M | 7,340 | 65 |
| 2026-03-15 | 46.7M | 12,990 | 83 |
| 2026-07-10 | 46.6M | 7,009 | 85 |
| 2026-07-14 | 45.7M | 7,115 | 52 |
| 2026-07-19 | 44.7M | 7,406 | 60 |
| 2025-08-26 | 43.4M | 7,130 | 84 |
| 2026-07-25 | 39.5M | 7,012 | 71 |
| 2026-07-18 | 37.5M | 7,055 | 85 |
| 2026-07-03 | 37.4M | 8,248 | 92 |
| 2026-07-09 | 35.5M | 7,276 | 29 |
| 2026-04-25 | 35.2M | 9,384 | 88 |

## 3. Platform anatomy

**90-day active corpus (15,782 posts, all relevance classes):**

| Network | Posts | Interactions | Share | Avg / post |
|---|---|---|---|---|
| TikTok | 2,474 | 1.68B | 61.2% | 678,797 |
| YouTube | 2,253 | 791.5M | 28.8% | 351,299 |
| X | 6,164 | 200.4M | 7.3% | 32,504 |
| Instagram | 1,094 | 71.0M | 2.6% | 64,881 |
| Reddit | 3,632 | 2.3M | 0.1% | 646 |
| News | 165 | 0.7M | 0.0% | 4,509 |

**Clean corpus (8,320 brand-relevant posts created May 23–Aug 21):** TikTok 56.9% (1,332 posts, 273K avg), YouTube 25.8% (1,941 posts, 85K avg), X 14.0% (1,955 posts, 46K avg), Instagram 2.9% (504 posts, 37K avg), Reddit 0.3% (2,461 posts, 733 avg), News 0.1%.

**Reading:** X is where Cadillac *talks* (most posts, the F1 team's 414 posts in 90 days), TikTok is where Cadillac *lands* (3.5× YouTube's per-post average, 6× X). Instagram looks small in this dataset because LunarCrush's Instagram coverage is partial, but note that @cadillacf1 Instagram has 3.64M followers and @cadillac 3.84M, the two largest owned audiences anywhere, and they are producing 3.2M and 0.17M interactions respectively in 90 days.

**Posting-time map (PT, interactions on posts created in hour):** 05:00 (254M) and 08:00 (241M) are the peaks, i.e. European race-weekend morning and US East-coast commute; 12:00 (209M), 14:00 (197M), 17:00 (173M) are the secondary windows; nothing after 19:00 performs. Thursday (510M), Wednesday (504M) and Tuesday (473M) beat the weekend (Sun 276M) because race-week build-up content out-performs race-day content.

## 4. What people actually post about (theme anatomy)

Multi-label classification of the 15,782 active posts (a post can carry more than one theme; 'Uncategorized' is mostly incidental mentions, memes and music).

| Theme | Posts | Interactions | Share | Avg / post | Lead network |
|---|---|---|---|---|---|
| Uncategorized | 6,520 | 885.7M | 27.7% | 135,843 | TikTok |
| Escalade (incl. IQ/V) | 1,518 | 654.7M | 20.5% | 431,302 | TikTok |
| Hip-hop / music / pop culture | 837 | 414.9M | 13.0% | 495,647 | YouTube |
| Dealer / price / review / ownership | 2,160 | 305.3M | 9.6% | 141,347 | YouTube |
| V-Series / performance (CT4/CT5/Blackwing) | 1,133 | 275.3M | 8.6% | 242,954 | TikTok |
| F1 / Cadillac Formula 1 | 3,428 | 231.4M | 7.2% | 67,488 | TikTok |
| Classic / vintage Cadillac | 2,000 | 211.8M | 6.6% | 105,876 | TikTok |
| Lyriq / Optiq / Vistiq EVs | 868 | 108.9M | 3.4% | 125,515 | TikTok |
| Racing: IMSA / WEC / Le Mans / V-Series.R | 529 | 64.8M | 2.0% | 122,422 | TikTok |
| Super Cruise / tech | 134 | 17.6M | 0.6% | 131,251 | TikTok |
| Celestiq / ultra-luxury | 75 | 11.1M | 0.3% | 147,698 | TikTok |
| Cadillac, Michigan / non-brand | 97 | 8.3M | 0.3% | 85,536 | TikTok |
| XT4 / XT5 / XT6 crossovers | 104 | 7.0M | 0.2% | 67,201 | TikTok |

**What the theme table says:**
- **Escalade** (incl. V, IQ, ESV): the only Cadillac product with a mass-culture footprint. 431K average per post is 6× the F1 average. Sub-themes that work: lifestyle/arrival ('even parking becomes an entrance', Cadillac Arabia 10M), custom builds (LARTE Design 18M, Autoplex Customs 2.9M, Lexani Sky Captain 4.2M), tech demos (360° dashcam 33.7M, 'private jet on wheels'), family ownership, the presidential motorcade.
- **Hip-hop / music / pop culture**: 15% of interactions, almost all of it *not* brand-controlled (Cadillac Chronicles live sessions, song titles). The brand's cultural equity is enormous and completely unmonetised in owned content.
- **Dealer / price / review / ownership** (11%): YouTube-led; Dave Smith Motors, EasyDriveAura, 6ixthgear walkarounds, Hoovie's Garage. Price-reveal and 'what you get for $X' formats.
- **V-Series / Blackwing** (10%): the enthusiast core. 1,400-hp CT5-V Blackwing (18.7M), Hennessey, 'Caddy V' launches, cold starts. TikTok-led, highest loyalty, most repeat creators.
- **F1** (8.4% of interactions, 22% of posts): see Section 5.
- **Classic / vintage** (7.7%): evergreen, high-sentiment, restoration and 'my grandfather's Cadillac' stories.
- **EVs: Lyriq / Optiq / Vistiq** (4.0%): Lyriq hands-free (Cadillac Canada 9.5M) and the Bottas × Optiq post carry this category; otherwise it is dealer walkarounds under 300K. Vistiq is essentially unknown on social (300 posts / 2.9M in the 30-day sub-topic pull).
- **Racing IMSA / WEC / Le Mans** (2.4%): the V-Series.R is beloved inside sim-racing (Le Mans Ultimate lap 18.8M) and the WEC/IMSA audience, but it does not cross to the brand audience.
- **Super Cruise** (0.6%) and **Celestiq** (0.4%): both under-told. When Super Cruise is *shown* it goes viral (9.5M); when Celestiq is framed as 'Rolls-Royce money for a Cadillac?' it debates well (Top Gear 1.1M).
- **XT4/XT5/XT6** (0.3%): the volume crossovers are socially invisible.

## 5. Sub-brand and adjacent topic ledger (LunarCrush topic metrics)

| Topic | 1w | Δ1w | 3m | Δ3m | 1y | Δ1y | Creators 1y | Note |
|---|---|---|---|---|---|---|---|---|
| `cadillac` | 72.4M | +5% | 1.75B | -1% | 6.20B | +114% | 108,465 | master topic |
| `cadillac f1` | 1.7M | -40% | 34.5M | -42% | 228.2M | +218% | 4,375 | F1 team sub-topic; cooling since the March debut |
| `cadillac escalade` | 17.9M | +7% | 197.2M | -15% | 822.2M | +31% | 9,807 | product hero |
| `escalade` | 25.9M | +14% | 474.9M | -13% | 1.78B | +32% | 19,953 | broad (incl. non-Cadillac uses of the word); still Cadillac-dominated |
| `escalade iq` | 1.5M | +12% | 6.8M | -37% | 94.1M | +12% | 1,136 | EV flagship, under-indexed |
| `cadillac lyriq` | 0.3M | +187% | 16.9M | +122% | 38.2M | +228% | 1,102 | growing off a low base |
| `lyriq` | 1.0M | +314% | 23.1M | +23% | 90.4M | -7% | 2,092 | broad Lyriq term |
| `cadillac optiq` | 0.1M | -94% | 3.4M | +213% | 18.1M | -41% | 564 | Bottas post = 56% of 30-day topic reach |
| `cadillac vistiq` | 0.1M | -19% | 1.1M | -35% | 8.7M | +21% | 573 | near-invisible |
| `cadillac celestiq` | 0.1M | +190% | 3.6M | +127% | 11.9M | +29% | 358 | tiny; Rolls-Royce framing |
| `celestiq` | 0.2M | +66% | 1.2M | -50% | 17.4M | -16% | 573 |  |
| `cadillac racing` | 0.1M | +69% | 2.0M | -94% | 43.1M | +1765% | 339 | IMSA/WEC program |
| `cadillac ct5` | 0.6M | -62% | 12.5M | -40% | 69.4M | +199% | 1,278 | Blackwing enthusiasts |
| `cadillac ct4` | 0.0M | n/a | 0.6M | -52% | 3.3M | +133% | 403 |  |
| `cadillac xt4` | 0.0M | n/a | 0.9M | -22% | 2.9M | -42% | 666 |  |
| `cadillac xt5` | 0.1M | +221% | 2.3M | +50% | 6.4M | +156% | 1,400 |  |
| `cadillac xt6` | 0.0M | n/a | 0.5M | -36% | 4.7M | +178% | 610 |  |
| `sergio perez` | 3.8M | -12% | 159.0M | +110% | 378.3M | +46% | 6,805 | driver, Hispanic audience |
| `valtteri bottas` | 5.6M | +72% | 130.1M | +24% | 436.6M | +34% | 5,037 | driver, meme-native |
| `$gm` | 5.0M | -28% | 187.7M | +623% | 224.9M | +694% | 12,448 | $GM stock topic |
| `twg motorsports` | 0.3M | n/a | 0.3M | +142% | 2.2M | +13% | 54 | team owner entity |
| `formula 1` | 374.4M | +41% | 9.97B | +61% | 24.78B | +62% | 109,613 | the lane; 24.8B/yr |
| `lexus` | 97.0M | -6% | 1.97B | +1% | 7.24B | +59% | 114,410 | peer |
| `mercedesbenz` | 98.5M | -9% | 3.09B | -7% | 10.62B | +59% | 100,478 | peer |
| `bmw` | 948.8M | -4% | 22.95B | -9% | 86.79B | +81% | 566,401 | peer |
| `audi` | 267.4M | -19% | 6.35B | -7% | 22.93B | +72% | 215,136 | peer + F1 rival |
| `porsche` | 358.7M | -12% | 7.62B | -2% | 26.54B | +72% | 232,827 | peer |
| `tesla` | 751.6M | -1% | 13.27B | -32% | 60.61B | -3% | 820,825 | peer (EV) |
| `rivian` | 11.2M | -20% | 172.2M | -14% | 647.3M | +13% | 38,662 | EV peer |
| `lucid` | 16.9M | +33% | 162.7M | +33% | 456.3M | +64% | 5,408 | EV peer |
| `polestar` | 3.6M | +1% | 77.9M | +10% | 261.9M | -43% | 12,798 |  |
| `acura` | 15.1M | -41% | 311.5M | -13% | 1.22B | +42% | 43,230 | peer |
| `infiniti` | 17.4M | -71% | 653.0M | -3% | 2.35B | +101% | 43,422 | peer |
| `volvo` | 92.6M | -12% | 1.81B | +12% | 7.11B | +89% | 106,914 | peer |
| `land rover` | 25.2M | -22% | 387.4M | -27% | 2.08B | +83% | 43,932 | peer |
| `lincoln` | 359.8M | +13% | 3.58B | -14% | 12.85B | +91% | 299,829 | CONTAMINATED (Abraham Lincoln etc.) – do not use raw |
| `ferrari` | 517.6M | +6% | 12.09B | +836% | 13.38B | +3% | 234,847 | engine supplier |
| `mclaren` | 185.5M | -11% | 5.32B | +27% | 16.58B | +43% | 184,405 | F1 |
| `aston martin` | 65.8M | +42% | 1.15B | -16% | 4.29B | +96% | 79,202 | F1 + luxury |
| `red bull racing` | 98.7M | +169% | 1.72B | +15% | 5.82B | +46% | 52,304 | Checo’s former team |
| `luxury cars` | 73.5M | -21% | 1.02B | -24% | 4.43B | +24% | 37,273 | lane |
| `electric vehicles` | 16.1M | +15% | 223.6M | -62% | 1.54B | -7% | 32,111 | lane |
| `supercars` | 287.0M | +27% | 4.55B | -24% | 19.91B | +43% | 70,010 | lane |
| `cars` | 2.60B | +6% | 38.36B | -37% | 214.12B | +9% | 1,355,318 |  |
| `car reviews` | 54.1M | +47% | 731.6M | +33% | 2.03B | +160% | 13,339 | lane |
| `automotive` | 401.7M | +6% | 5.20B | -20% | 22.20B | +33% | 183,430 |  |
| `imsa` | 3.8M | -20% | 108.1M | -27% | 531.4M | -1% | 14,598 | lane |
| `le mans` | 14.6M | +21% | 411.1M | +24% | 1.15B | +25% | 32,513 | lane |
| `motorsport` | 161.2M | -1% | 4.08B | -29% | 16.55B | +56% | 110,624 | lane |

**The F1 effect, quantified.** `cadillac f1` as a sub-topic is 228M/yr (+218% YoY) but **−42% over 3 months and −40% this week**: the debut-season novelty is fading while the master `cadillac` topic keeps growing (+4.6% wk). Driver topics are larger than the team topic (Bottas 437M, Pérez 378M) — fans follow drivers, not constructors. The F1 lane itself is 24.8B/yr (+62%): Cadillac captures under 1% of it. The Audi topic (+40% H2 vs H1) shows what a works-team entry does for a luxury brand's feed when the product and the team are marketed as one thing.

## 6. Sentiment: where the brand bleeds

Monthly interaction-weighted sentiment (0–100), Cadillac vs peers:

| Month | Cadillac | Lexus | Mercedes | BMW | Audi | Porsche | Tesla |
|---|---|---|---|---|---|---|---|
| 2025-08 | **83** | 67 | 82 | 81 | 77 | 63 | 73 |
| 2025-09 | **81** | 79 | 84 | 78 | 76 | 67 | 69 |
| 2025-10 | **83** | 78 | 85 | 77 | 77 | 76 | 74 |
| 2025-11 | **82** | 82 | 84 | 74 | 69 | 75 | 75 |
| 2025-12 | **84** | 75 | 84 | 75 | 60 | 82 | 76 |
| 2026-01 | **83** | 69 | 88 | 74 | 62 | 73 | 73 |
| 2026-02 | **79** | 79 | 83 | 76 | 68 | 71 | 76 |
| 2026-03 | **78** | 82 | 85 | 73 | 74 | 77 | 71 |
| 2026-04 | **75** | 77 | 75 | 73 | 72 | 73 | 73 |
| 2026-05 | **76** | 75 | 79 | 69 | 67 | 73 | 68 |
| 2026-06 | **60** | 75 | 78 | 65 | 64 | 70 | 67 |
| 2026-07 | **74** | 78 | 83 | 70 | 65 | 68 | 66 |
| 2026-08 | **75** | 80 | 72 | 73 | 66 | 66 | 72 |

**Worst days:** 2026-07-09 (29), 2026-06-16 (31), 2026-06-23 (36), 2026-07-29 (40), 2026-06-20 (42), 2026-06-15 (45), 2026-06-22 (46), 2026-06-14 (47), 2026-06-24 (47), 2026-03-24 (49)

**Diagnosis.** Cadillac ran *above* every peer from Aug 2025 to Jan 2026 (82–84) and has been at or below Lexus/Mercedes since March 2026. The decline is F1-shaped: each race weekend with a mechanical failure or a penalty produces a 24–48h negative burst on X and TikTok ('second time Checo's suspension failed', 10-second penalty threads, 'Cadillac getting audiomogged', 'one and done program because of fraud' 894K), and the June leadership change produced a sustained 10-day trough. Product-side negatives are smaller but stickier: the GM 8-speed transmission class-action clip (2.6M), 'mechanic refused to fix my $90K Escalade' (336K), 'major safety problem with Lyriq' (157K), 'broke my Lyriq immediately' Cybertruck-swap story. Politically, the 250-Escalade motorcade order is a double-edged 24.8M: it is the most-shared Cadillac news of the summer and roughly half of it is hostile ('$42M of taxpayer money').

**Network view:** Instagram (95) and YouTube (83) are healthy; X (78) is fine; **TikTok (72) and Reddit (60)** carry the negativity. Reddit is tiny in reach (0.1%) but is where ownership complaints live (r/Cadillac, r/cars), and its low score is a leading indicator for YouTube reliability videos.

## 7. Competitive position and share of voice

**Automotive Brands category, 24h interactions (LunarCrush, live):**

| # | Brand | 24h interactions | Posts | Creators | Sentiment | Dominance |
|---|---|---|---|---|---|---|
| 1 | BMW | 136.0M | 33,474 | 20,694 | 78 | 10.74% |
| 2 | Tesla, Inc. | 89.8M | 48,780 | 25,484 | 81 | 7.09% |
| 3 | Ferrari N.V. | 82.9M | 24,857 | 15,482 | 75 | 6.54% |
| 5 | Ford | 66.0M | 31,952 | 19,536 | 79 | 5.21% |
| 6 | Lamborghini | 65.6M | 10,443 | 6,527 | 74 | 5.18% |
| 7 | Porsche | 50.2M | 14,443 | 9,612 | 76 | 3.96% |
| 10 | Audi | 34.3M | 14,246 | 9,179 | 75 | 2.71% |
| 13 | Lincoln | 31.2M | 22,015 | 14,257 | 56 | 2.46% |
| 21 | Mercedes-Benz | 19.5M | 5,841 | 3,910 | 47 | 1.54% |
| 23 | Jeep | 15.2M | 8,688 | 6,359 | 55 | 1.20% |
| 24 | Chevrolet | 15.0M | 7,276 | 4,236 | 81 | 1.19% |
| 30 | Volvo | 12.9M | 5,710 | 3,889 | 69 | 1.02% |
| 31 | Lexus | 12.7M | 6,953 | 4,501 | 81 | 1.00% |
| 32 | Cadillac | 11.1M | 6,262 | 3,981 | 79 | 0.87% |
| 39 | GMC | 6.2M | 4,415 | 2,843 | 78 | 0.49% |
| 46 | Land Rover | 4.0M | 2,084 | 1,387 | 93 | 0.31% |
| 48 | Genesis | 3.3M | 695 | 385 | 90 | 0.26% |
| 51 | Infiniti | 2.8M | 1,794 | 1,247 | 77 | 0.22% |
| 56 | Lucid Motors | 1.7M | 365 | 185 | 93 | 0.13% |
| 59 | Acura | 1.5M | 2,524 | 1,812 | 85 | 0.12% |
| 65 | Rivian | 1.2M | 2,038 | 1,210 | 83 | 0.10% |
| 71 | Polestar | 0.5M | 778 | 464 | 73 | 0.04% |

*Lincoln's row is inflated by Abraham Lincoln / Lincoln, NE content; treat Lincoln Motor as roughly Cadillac-sized.*

**Share of voice, 10-brand luxury set (Cadillac, Lexus, Mercedes-Benz, BMW, Audi, Porsche, Volvo, Land Rover, Infiniti, Acura), monthly:**

| Month | Cadillac | Lexus | Mercedes | BMW | Audi | Porsche | Volvo |
|---|---|---|---|---|---|---|---|
| 2025-08 | **4.89%** | 4.83% | 5.10% | 53.00% | 10.77% | 13.98% | 5.32% |
| 2025-09 | **3.35%** | 4.58% | 5.91% | 53.22% | 9.86% | 16.02% | 3.89% |
| 2025-10 | **2.89%** | 4.95% | 5.63% | 53.53% | 10.22% | 14.34% | 4.16% |
| 2025-11 | **3.20%** | 4.22% | 5.46% | 50.41% | 12.07% | 15.60% | 4.97% |
| 2025-12 | **3.25%** | 4.63% | 5.90% | 49.58% | 11.64% | 15.13% | 6.44% |
| 2026-01 | **3.49%** | 3.89% | 5.39% | 48.78% | 17.47% | 12.70% | 4.76% |
| 2026-02 | **4.50%** | 4.16% | 5.35% | 49.29% | 13.67% | 15.53% | 4.05% |
| 2026-03 | **3.53%** | 3.73% | 6.58% | 50.55% | 13.94% | 15.56% | 2.80% |
| 2026-04 | **3.31%** | 3.71% | 6.81% | 50.43% | 14.03% | 15.60% | 3.35% |
| 2026-05 | **4.02%** | 4.20% | 6.21% | 50.42% | 12.87% | 15.32% | 3.77% |
| 2026-06 | **3.55%** | 3.69% | 6.35% | 50.88% | 13.03% | 16.11% | 3.49% |
| 2026-07 | **3.84%** | 4.37% | 7.22% | 48.30% | 13.73% | 16.08% | 3.78% |
| 2026-08 | **3.54%** | 4.51% | 5.27% | 45.89% | 14.71% | 17.49% | 4.89% |

**12-month totals and momentum (H2 vs H1 of the trailing year; sentiment = 90-day avg):**

| Topic | 1y interactions | H2 vs H1 | Sentiment 90d | Creators (30d sum) |
|---|---|---|---|---|
| cadillac | 6.19B | +37% | 69.6 | 110,376 |
| lexus | 7.23B | +20% | 77.0 | 137,709 |
| mercedes_benz | 10.61B | +57% | 78.7 | 132,474 |
| bmw | 86.67B | +28% | 68.8 | 636,269 |
| audi | 22.90B | +40% | 64.8 | 276,768 |
| porsche | 26.49B | +42% | 68.5 | 280,774 |
| tesla | 60.53B | +23% | 67.4 | 697,897 |
| volvo | 7.09B | -5% | 70.0 | 120,551 |
| land_rover | 2.08B | -18% | 87.9 | 40,389 |
| infiniti | 2.34B | +32% | 64.5 | 42,263 |
| acura | 1.22B | +25% | 74.4 | 53,600 |
| rivian | 0.65B | +39% | 73.7 | 29,190 |
| lucid_motors | 0.45B | +72% | 75.5 | 5,468 |
| polestar | 0.26B | +35% | 67.0 | 12,710 |
| ferrari | 13.32B | n/a | 68.7 | 414,909 |
| aston_martin | 4.28B | +51% | 77.1 | 73,393 |
| mclaren | 16.56B | +39% | 74.8 | 158,538 |
| red_bull_racing | 5.79B | +26% | 78.0 | 44,443 |
| formula_1 | 24.73B | +92% | 78.2 | 128,436 |

**Reading:** Cadillac's +37% H2-vs-H1 momentum is ahead of BMW (+28%), Tesla (+23%), Lexus (+20%) and Acura (+25%) and behind only Mercedes (+57%), Lucid (+72%), Aston Martin (+51%) and Porsche (+42%). The share-of-voice line is flat-to-up (2.9% in Oct 2025 → 3.5–4.5% in 2026) while the absolute base doubled: the category is growing with Cadillac, Cadillac is not yet taking share from it. The gap to Mercedes (5.3–7.2%) is ~2 points, i.e. ~250–400M interactions a quarter, which is roughly what one more Escalade-Collection-scale creator campaign plus a product-led F1 content program would close.

**Who the audience compares Cadillac with (co-mentions in brand-relevant posts):** Red Bull 1,022 posts / 47.5M (Checo's former team), GM 455 / 45.7M, Chevrolet 480 / 44.4M, Mercedes 1,043 / 40.9M, Audi 682 / 38.4M (the other new F1 works team), Ferrari 924 / 37.3M (engine supplier), McLaren 650 / 34.9M, GMC 167 / 25.7M, the presidential motorcade 156 / 24.8M, BMW 318 / 20.5M, Porsche 185 / 11.2M, **Range Rover 44 / 9.8M** (the family-SUV decision), Lexus 132 / 9.1M, Tesla 190 / 8.8M, Rolls-Royce 82 / 6.2M (Celestiq framing), Genesis 53 / 5.1M, **Nio 8 / 3.9M ('China's answer to the Escalade', ES9)**, Bentley, Lincoln Navigator 27 / 1.8M.

## 8. Creators: who moves Cadillac

### 8.1 Owned and regional accounts (90-day performance in the Cadillac topic)

| Account | Network | Followers | Posts (90d) | Interactions | Avg / post | Best post |
|---|---|---|---|---|---|---|
| @cadillacf1 (Cadillac Formula 1 Team) | TikTok | 621,426 | 74 | 18.8M | 253,786 | Race Day 06/07 (3.9M); Girl grip challenge (2.0M) |
| @cadillac (Cadillac) | TikTok | 513,319 | 9 | 13.9M | 1,541,195 | Bottas × OPTIQ (1.77M); Motor City / IMSA (4.4M); Curated Escalade IQ (1.4M) |
| @Cadillac_F1 (Cadillac Formula 1 Team) | X | 284,110 | 414 | 13.6M | 32,870 | British GP full-colour (1.2M) |
| @Cadillacmexico (Cadillac México) | X | 140,572 | 1 | 11.8M | 11,833,573 | Escalade-V V8 (11.8M) |
| @cadillacarabia (Cadillac Arabia) | TikTok | 209,275 | 2 | 15.4M | 7,710,581 | Even parking becomes an entrance (10.0M); LYRIQ luxury guess (5.4M) |
| @cadillaccanada (Cadillac Canada) | TikTok | 18,125 | 1 | 9.5M | 9,516,946 | Can a luxury EV drive hands-free? Super Cruise (9.5M) |
| @cadillackorea-7405 (Cadillac Korea) | YouTube | 3,300 | 1 | 7.8M | 7,839,994 | 2026 THE NEW ESCALADE with CLASSY (7.8M) |
| @cadillacf1teamofficial (Cadillac Formula 1 Team) | YouTube | 68,900 | 21 | 6.4M | 306,166 | Crews Control ep.2 (1.4M); Pit Crew Bootcamp F1 meets NASCAR (646K) |
| @cadillacf1 (Cadillac Formula 1 Team) | Instagram | 3,641,851 | 35 | 3.2M | 92,181 | LEGO corners were cut (633K) |
| @cadillacarabia (Cadillac Arabia) | Instagram | 200,462 | 6 | 0.9M | 157,392 | OnStar streaming (363K) |
| @Cadillac (Cadillac) | X | 756,995 | 13 | 0.3M | 22,152 | Drivers know performance (57K) |
| @cadillacmexico (Cadillac México) | Instagram | 169,100 | 9 | 0.3M | 31,611 | LYRIQ-V / OPTIQ-V (151K) |
| @cadillac (Cadillac) | YouTube | 290,000 | 5 | 0.3M | 50,943 | Le Mans onboard livestream (86K) |
| @cadillac (Cadillac) | Instagram | 3,842,287 | 7 | 0.2M | 24,553 | (66K) |
| @cadillac_oman (Cadillac Oman) | YouTube | 372 | 2 | 0.4M | 215,537 | Escalade (270K) |
| @CadillacF1News_ (Cadillac F1 News (fan)) | X | 95,207 | 240 | 5.4M | 22,415 | Bottas under threat per Sky (308K) |
| @CadillacargF1_ (Noticias Cadillac F1 (fan, ES)) | X | 23,355 | 65 | 0.9M | 13,271 | 10-second penalty (55K) |

**Owned-channel verdicts:**
- **@cadillac TikTok** is the most efficient asset the brand has (1.54M avg) and is posting once every 10 days. Triple the cadence with the three formats that already worked (driver × product, racing 'Motor City', Curated reveals).
- **@Cadillac X** (757K followers, 22K avg) and **@cadillac Instagram** (3.84M followers, 25K avg) are under-performing their audience size by two orders of magnitude versus the regional accounts. They are publishing campaign stills into feeds that reward motion, sound and a person.
- **@Cadillac_F1 X** posts 4.6×/day and gets 33K avg: volume without lift. Its best content is moments (British GP colour, 4th-of-July suits 305K), not schedules.
- **@cadillacf1 Instagram at 3.64M followers** is the single largest Cadillac-owned audience on any network and it is producing 92K per post; LEGO/humour posts (633K) work, livery/schedule posts do not.
- **Six-month follower trajectory (LunarCrush creator series, Feb 21 → Aug 21 2026):** @cadillacf1 TikTok 387K → 621K (+60%), @cadillac TikTok 412K → 513K (+25%), @cadillacf1teamofficial YouTube 39.8K → 68.9K (+73%), @Cadillac_F1 X 268K → 284K (+6%, on 833 posts), @cadillacf1 Instagram 3.63M → 3.64M (flat on 183 posts), **@Cadillac X 757.8K → 756.2K (shrinking, 31 posts in six months)**, **@cadillac Instagram 3.849M → 3.842M (shrinking)**. Growth is happening only where the content is native video.
- **Regional accounts are the R&D lab:** Arabia (lifestyle/arrival), Canada (show the tech), México (V8 sound + Spanish), Korea (the Escalade as status object). Port their winners to the US flagship.

### 8.2 The 60 most influential Cadillac creators (LunarCrush creator rank in the `cadillac` topic, last ~48h, with 6-month dossier where pulled)

| # | Creator | Network | Followers | Topic interactions | Posts | Cadillac share of their content | 6-mo trend | Top topics |
|---|---|---|---|---|---|---|---|---|
| 1 | @cadillacf1 | tiktok | 620,355 | 802,295 | 20 | 33.6% | +63% | cadillac, valtteri bottas, the first, youtube |
| 2 | @delbosquef1 | tiktok | 936,252 | 509,027 | 5 | 0% | -58% | formula 1, carlos sainz, f1, ferrari |
| 3 | @cadillacchroniclestv | tiktok | 1,302,123 | 394,128 | 69 | 51.4% | -39% | cadillac, performance, podcast, money |
| 4 | @befastpodcast | youtube | 24,800 | 345,086 | 43 | 12.0% | +1964% | mclaren, carlos sainz, podcast, fast |
| 5 | @Cadillac_F1 | twitter | 283,951 | 278,907 | 20 | 0% | -47% |  |
| 6 | @lartedesign | youtube | 294,000 | 243,230 | 7 | 28.1% | +31% | cadillac, bmw, whatsapp, mercedes |
| 7 | @mudadamamadoo | tiktok | 1,344 | 237,753 | 2 | 0% | +0% | ready, adventure, the grand |
| 8 | @imsaofficial | youtube | 1,920,000 | 193,527 | 4 | 7.8% | -39% | porsche, acura, bmw, cadillac |
| 9 | @lgndsupplyco | tiktok | 409,708 | 172,928 | 7 | 0% | +19% | ford, gmc, diesel, platinum |
| 10 | @lippyent | twitter | 104,323 | 126,983 | 97 | 0% | -23% |  |
| 11 | @abcxyzusername123 | tiktok | 11,105 | 123,084 | 16 |  |  |  |
| 12 | @chromaticsecrets-vp | youtube | 7,820 | 111,349 | 9 | 0% | +1649% | history, hidden, secret, chevrolet |
| 13 | @smashing1 | youtube | 180,000 | 104,430 | 2 |  |  |  |
| 14 | @courttv | youtube | 2,370,000 | 103,064 | 6 | 0% | +53% |  |
| 15 | @cadillacchroniclestv | youtube | 226,000 | 96,682 | 21 | 0.0% | +379% | cadillac, performance, lee, money |
| 16 | @gegabyteautocity | tiktok | 20,922 | 79,736 | 3 | 0% | +0% | food |
| 17 | @quocthienofficial | youtube | 348,000 | 79,278 | 2 | 0% | +3044% |  |
| 18 | @davesmithmotors | youtube | 4,350 | 76,554 | 6 | 40.7% | +2% | gmc, chevrolet, jeep, ram trucks |
| 19 | @F1BigData | twitter | 73,124 | 62,820 | 3 | 0% | -22% |  |
| 20 | @the.last.garage | tiktok | 17,351 | 54,654 | 5 | 0% | +0% | garage, to the, surface, secret |
| 21 | @CadillacF1News_ | twitter | 94,471 | 52,076 | 26 | 28.8% | -66% | cadillac, f1, sergio perez, the first |
| 22 | @pres_englishh | tiktok | 940,818 | 51,600 | 2 | 0% | +394% |  |
| 23 | @brandvibe-vp | youtube | 3,460 | 50,351 | 9 | 0% | +460% | history, death, ford, vintage |
| 24 | @vandevere.cadillac_ | tiktok | 35,930 | 50,169 | 10 | 0% | +66% |  |
| 25 | @SkySportsF1 | twitter | 2,103,567 | 45,014 | 3 | 0% | +7% |  |
| 26 | @ls3tee | youtube | 16,500 | 40,560 | 2 | 0% | +662% |  |
| 27 | @Complex | twitter | 2,615,627 | 39,243 | 2 | 0% | +140% |  |
| 28 | @dream_cars_hq | tiktok | 14,871 | 37,782 | 11 | 0% | +2% |  |
| 29 | @mw_cars | tiktok | 550,320 | 33,800 | 9 | 0% | -67% |  |
| 30 | @tommyhilfiger | tiktok | 1,354,204 | 32,718 | 7 | 0% | -24% | tommy hilfiger, stray kids, f1, lewis hamilton |
| 31 | @splashandgo | youtube | 267,000 | 32,645 | 2 | 0% | -33% | formula 1, f1, mclaren, mercedes |
| 32 | @vanguardmotors | instagram | 5,039,145 | 32,188 | 3 | 0% | +62% |  |
| 33 | @racers_es | youtube | 91,500 | 31,681 | 31 | 2.4% | -10% | $2651t, mexico, cadillac, mclaren |
| 34 | @desde_elpaddock | youtube | 37,900 | 30,817 | 4 | 0% | +3% |  |
| 35 | @carguy_035 | tiktok | 17,236 | 30,032 | 5 | 0% | +2253% |  |
| 36 | @vanguardmotorsales | tiktok | 3,844,483 | 29,996 | 2 | 1.7% | -22% | chevrolet, ford, vanguard, buick |
| 37 | @raitisrides | youtube | 1,330,000 | 29,047 | 3 | 0% | -26% | ford, subaru, $7270t, gas |
| 38 | @cannon.chevrolet | tiktok | 793 | 26,604 | 8 | 22.2% | +124% | cadillac, chevrolet, buick, check |
| 39 | @turbogamer_11 | youtube | 6,320 | 26,572 | 35 | 19.4% | +938% | gamer, drive, gaming, gmc |
| 40 | @jackbuzzaf1 | youtube | 15,300 | 25,058 | 23 | 0% | -52% | discord, twitch, grand prix, max verstappen |
| 41 | @righsspeed | youtube | 144,000 | 23,382 | 17 | 5.0% | -64% | vivo, f1, mexico, cadillac |
| 42 | @meade916 | youtube | 1,180,000 | 23,312 | 3 | 0% | -29% |  |
| 43 | @capitaloneautonavigator | youtube | 19,700 | 22,934 | 2 | 0% | -27% | auto, compact, ford, capital |
| 44 | @Complex | twitter | 2,615,627 | 22,526 | 3 | 0% | +140% |  |
| 45 | @TommyHilfiger | twitter | 1,481,261 | 22,346 | 5 | 0% | -34% | tommy hilfiger, happy, reach, icon |
| 46 | @CadillacargF1_ | twitter | 23,320 | 22,292 | 12 | 0% | -80% |  |
| 47 | @loscaracolesid | youtube | 3,460 | 21,409 | 49 | 0% | +0% | drift, bmw, mazda, porsche |
| 48 | @cadillacgoverner | tiktok | 26,562 | 21,393 | 13 | 0% | +47% |  |
| 49 | @c.harperchevycadillac | youtube | 64 | 18,609 | 2 | 17.3% | +83% | chevrolet, cadillac, buick, black |
| 50 | @SoyMotor | twitter | 293,556 | 17,809 | 2 | 0% | -13% | lando norris, lasvegasgp, ferrari, lewis hamilton |
| 51 | @dustysauls1 | tiktok | 97,383 | 17,780 | 7 | 0% | +0% | king of, tiktok, efx, offroad |
| 52 | @easydriveaura | youtube | 15,000 | 17,304 | 2 | 0% | +934% |  |
| 53 | @racingteammex | youtube | 124,000 | 17,200 | 25 | 3.2% | -20% | vivo, f1, racing, mclaren |
| 54 | @kajemg | youtube | 115,000 | 16,878 | 8 | 0% | -56% |  |
| 55 | @JotaSport | twitter | 44,241 | 16,579 | 2 | 0% | -74% |  |
| 56 | @jucerasoli | twitter | 100,915 | 16,157 | 2 | 0% | -8% |  |
| 57 | @bobbyadamsworld | tiktok | 17,180 | 15,769 | 4 | 0.0% | +152% | cadillac, auction, bring, comment |
| 58 | @joseelinkkk | tiktok | 13,910 | 15,291 | 3 | 0% | +284% |  |
| 59 | @tawannai0 | tiktok | 564,724 | 15,256 | 2 | 0.8% | +2828% | mercedes, land, $8m, bugatti |
| 60 | @ftotal_ | youtube | 372,000 | 15,106 | 41 | 8.2% | -50% | mercedes, f1, cadillac, mclaren |

### 8.3 Creator segments that matter (90-day evidence, brand-relevant posts)

**A. UGC/lifestyle heroes (the reach):** @deemaalasadi (TikTok, 200K, 75.6M on one sponsored Escalade post — Dubai), @pushingpistons (4.4M, Escalade-V family SUV 11.6M), @aleksdrivemore (126K, angry Escalade-V coffee run 9.7M), @carguy_garage (Escalade-V 'no other sound needed' 3.1M), @psv_media ('Dream Car too literally' 4.9M), @vip.collector (Lexani Sky Captain 4.2M), @th3carmuse (1.4M, tags Radley Cadillac), @justtkass ('Range Rover or Cadillac?' 5.5M), @realmomcartours ('why moms love the Escalade IQ' 977K), @anniemescallhome (new family car tour 6.1M), @kyrafacez (Escalade IQ 'super high up' 2.2M), @alexis_nikohl (OPTIQ week-long loan, 271K — an actual seeded loan that worked), @chuzziies (Nigeria, 'Cadillac pls sponsor us' 922K), @aprilmbuckles ('expensive things worth the money' with Cadillac among SKIMS/Chanel 2.8M).

**B. Tuners and builders (the desire):** LARTE Design (YouTube 294K / TikTok 688K / IG: 33M+ in 90d across Escalade and Escalade-V builds), Hennessey Performance (TikTok 990K, 8.4M), Autoplex Customs (2.9M), Lexani, @cadillacgovernor (Houston, 26K followers, 24 posts, 17.5M — a one-person Escalade-V channel), @cadillacfromty (17K, 7.8M), @southbaycarscene / @garciaabrian (1,400-hp Blackwing culture), hyperdrive_garage1 (wooden-then-gold Escalade, 7.3M).

**C. Dealers (the network):** Dave Smith Motors (YouTube, 4,350 subs, 23 posts / 15.8M — 'Dave Smith Motors 250' race series), Tom Peacock Cadillac (Houston, TikTok 286K, 1.8M), Massey Cadillac Orlando (761 followers, 2.1M — 'dealership life'), Cadillac of Englewood Cliffs (ASMR walkarounds, 2.0M), Cadillac of Edinburg / Berto Ogden, C. Harper Chevrolet Cadillac (1.4M), Lockhart Cadillac (Escalade IQ power doors 682K), Big Star Cadillac, SoCal Cadillac (Celestiq), Radley Cadillac, Cadillac of Manhattan (Knicks arrivals), Cadillac Norwood ('Green Monstah' CT5-V 803K), @tinaatcadillac (Lyriq/Vistiq tips 213K), @brookesdailydrive, @summer.sells.cars.

**D. F1 media and fan nodes (the volume):** Be Fast Podcast (Brazil, YouTube 24.8K subs, 130 posts / 17.7M), @delbosquef1 (TikTok 936K, 1.0M in 48h), @racers_es, @ftotal_ (372K), Motorsport Brasil (209K), @desde_elpaddock, @racingteammex, @CadillacF1News_ (X, 95K), @CadillacargF1_ (AR), @kajemg, @lucaformuluje (PL), @velocidadealta (PT), @F1BigData, @SoyMotor, @explained_f1 (1.9M), @highperformancepodcast (Checo on Red Bull exit, 779K), @saadaqracing ('F1 driver salaries' 497K).

**E. Big-tent automotive creators already touching Cadillac (amplify):** Supercar Blondie (TikTok 22M / .xtra 3.8M; autonomous 2-seater concept 287K), Forrest's Auto Reviews (8.4M TikTok; in the set but low on Cadillac), Hoovie's Garage (1.66M), Hagerty (3.84M YouTube), Top Gear (Celestiq vs Spectre 1.1M), Capital One Auto Navigator ('Cadillac's quickest car ever' 159K), Car and Driver, Winding Road (1.45M), Rainmaker1973 (X 4.4M, Escalade dashcam 393K), Daniel Mac (14M, 'what Joe Biden does for a living' 46.7M evergreen), Complex (Celestiq).

**F. Culture (the equity):** Cadillac Chronicles (live R&B/hip-hop sessions, 1.3M TikTok, 140M in 90 days — not the brand, but the brand's name on every post), @aro_830 'Cadillac Baby', Babyface/The Deele, Nivea, Jacquees, Lucky Daye; Scarface dealership scene; Mary Kay pink Cadillac; 'Cadillac Records'. The name is a genre.

### 8.4 Whitespace: creators who cover Cadillac's competitors and have not posted Cadillac (top 50 by competitor-topic interactions; cross-topic pull of 12,064 creators)

| Creator | Network | Followers | Competitor interactions | Covers |
|---|---|---|---|---|
| @omid_mouazzen | youtube | 1,270,000 | 3,161,321 | bmw, luxury_cars, porsche, supercars |
| @theautobharat | youtube | 2,130,000 | 2,726,718 | bmw, tesla |
| @neox_oficial7 | youtube | 89,900 | 2,279,988 | audi, bmw, jdm, porsche |
| @SawyerMerritt | twitter | 1,117,197 | 2,085,590 | ev, rivian, tesla |
| @diecastgarageshow | youtube | 24,100 | 1,800,591 | audi, car_enthusiasts, chevrolet, ford, porsche |
| @joshthepig-jtp | youtube | 175,000 | 1,786,950 | audi, bmw |
| @jpperformance | youtube | 2,730,000 | 1,767,375 | audi, bmw, porsche |
| @georgejsaliba | youtube | 885,000 | 1,586,868 | audi, bmw, ev, porsche, tesla |
| @quickfloorz | youtube | 475,000 | 1,586,063 | audi, bmw, porsche |
| @autocrash0 | youtube | 189,000 | 1,339,624 | chevrolet, ford, jdm, porsche, supercars, tesla |
| @caranddriver | youtube | 856,000 | 1,272,869 | acura, audi, bmw, chevrolet, lexus, lucid, porsche |
| @joavi_ | youtube | 247,000 | 1,167,188 | audi, bmw, chevrolet, ford |
| @omid-highlights | youtube | 56,000 | 1,012,527 | audi, luxury_cars, porsche, supercars |
| @zegarek | youtube | 163,000 | 960,040 | bmw, luxury_cars, porsche |
| @lc7668 | youtube | 122,000 | 879,247 | audi, car_enthusiasts, ford, lexus, porsche, volvo |
| @cars-h8p | youtube | 40,000 | 859,586 | ev, ford, jdm, jeep, tesla, volvo |
| @lucidcarphotography7 | youtube | 178,000 | 811,676 | jdm, lucid, tesla |
| @FORTUNER PANTHER | youtube | 25,300 | 787,079 | audi, bmw, ford, porsche, volvo |
| @chinacarexporter0 | tiktok | 255,889 | 747,579 | audi, mercedesbenz |
| @autohausthgludwigshafen2 | youtube | 1,780 | 746,995 | audi, bmw, car_reviews, detailing, lexus, luxury_cars, mercedesbenz, porsche |
| @wholemars | twitter | 1,943,852 | 737,071 | electric_vehicles, rivian, road_trip, tesla |
| @mw_motors | tiktok | 806,206 | 697,516 | mercedesbenz, range_rover |
| @elavfan | youtube | 931,000 | 690,510 | audi, bmw, jeep |
| @automobileash | youtube | 681,000 | 685,027 | bmw, car_enthusiasts, chevrolet, formula_1, luxury_cars, porsche, supercars |
| @vexor-1v | youtube | 19,300 | 674,686 | bmw, ev, ford, porsche |
| @autobrainiac | youtube | 91,100 | 674,343 | audi, bmw, porsche, volvo |
| @montanavid | tiktok | 36,606 | 633,298 | acura, audi, infiniti, lexus |
| @midnightautocar | youtube | 71,000 | 619,604 | bmw, car_enthusiasts, chevrolet, porsche |
| @rabbufacts | youtube | 77,500 | 615,254 | audi, bmw, ev, porsche, supercars |
| @BowTiedKong | twitter | 12,423 | 599,166 | bmw, tesla |
| @motline | youtube | 792,000 | 539,548 | audi, bmw |
| @vxrtz | youtube | 109,000 | 531,306 | bmw, jdm, porsche, supercars |
| @schaefchen | youtube | 969,000 | 494,030 | audi, bmw, porsche |
| @onesmallchoice1 | youtube | 12,000 | 476,007 | bmw, chevrolet, motorsport, range_rover, tesla |
| @supercarblondie.xtra | tiktok | 3,848,132 | 474,355 | audi, bmw, ev, lexus, mercedesbenz, range_rover |
| @carsthatdontexist_ | tiktok | 45,833 | 462,868 | audi, bmw |
| @momentosbackstage | youtube | 63,100 | 440,986 | audi, bmw |
| @rudycars2 | tiktok | 356,899 | 439,192 | audi, ford, lexus, luxury_cars, mercedesbenz |
| @enginexcite | youtube | 70,200 | 424,226 | ford, le_mans, lexus, porsche |
| @niccruzpatane | twitter | 122,992 | 414,526 | chevrolet, ford, rivian, tesla |
| @carwow | youtube | 11,100,000 | 414,397 | audi, bmw, ev, lexus, porsche, supercars |
| @car-clips_yt | youtube | 62,100 | 396,172 | bmw, volvo |
| @hagerty | youtube | 3,840,000 | 395,407 | bmw, ev, imsa, porsche |
| @hcar-us | youtube | 216,000 | 384,827 | audi, bmw, porsche |
| @MarioNawfal | twitter | 3,857,140 | 383,653 | lincoln, supercars, tesla |
| @eddiex | youtube | 200,000 | 379,101 | audi, bmw, ford |
| @tcarimports | youtube | 1,040,000 | 379,098 | bmw, porsche, tesla |
| @cartrucklabvxr | youtube | 11,900 | 372,339 | bmw, ev, ford, lexus, tesla, volvo |
| @octane-auto | youtube | 124,000 | 362,463 | audi, bmw, ford, jeep, porsche, tesla |
| @ks3riyx | youtube | 222,000 | 360,092 | audi, bmw, ford, porsche |

**Priority whitespace targets (reach × fit):** Car and Driver (YouTube 856K; covers Acura, Audi, BMW, Lexus, Lucid, Porsche, Chevrolet in the window — no Cadillac), carwow (11.1M), Hagerty (3.84M), JP Performance (2.73M, Germany — Cadillac is launching in Europe), Omid Mouazzen (1.27M), George Saliba (885K), Sawyer Merritt and Whole Mars Catalog (X, 1.1M / 1.9M, the EV-Twitter nodes that cover Rivian/Tesla and never Lyriq/Escalade IQ), Supercar Blondie .xtra (3.85M), Mario Nawfal (3.86M X; covers Tesla/Lincoln), theautobharat (2.13M, India), montanavid (Acura/Audi/Infiniti/Lexus comparisons), luxurycar4u (494K, BMW/Lexus/Mercedes/Range Rover — the exact Escalade consideration set).

## 9. Content playbook: what the data says works

**Formats ranked by average interactions per post (brand-relevant, 90 days):**

| Hook | Posts | Interactions | Avg / post | Example |
|---|---|---|---|---|
| POV | 39 | 10.4M | 266K | 'POV: you take Dream Car too literally' 4.9M |
| ASMR | 22 | 5.3M | 243K | Cadillac of Englewood Cliffs Escalade ESV Platinum ASMR 744K |
| Edit / trend audio | 553 | 87.3M | 158K | 'In my bones' F1 edit 1.1M; Escalade edits |
| Sound-on / cold start / exhaust | 63 | 8.7M | 138K | Escalade-V cold start 'no other sound needed' 3.1M |
| Celebrity / public figure | 238 | 25.8M | 108K | Ronaldo gifts 83M (legacy), Messi spotted, Knicks arrivals |
| Tour / walkaround / interior | 421 | 43.7M | 104K | new family car tour 6.1M; 360° dashcam 33.7M |
| Mom / family car | 698 | 57.9M | 83K | 'Range Rover or Cadillac?' 5.5M; Escalade IQ moms 977K |
| Dealership life | 428 | 33.9M | 79K | Massey Cadillac 'drop your favourite tech' 2.0M |
| Test / AEB / safety | 144 | 9.9M | 68K | 'Xiaomi, Toyota and Cadillac AEB test' 83.7M (legacy) |
| Wrap / custom / wheels | 2,599 | 171.4M | 66K | LARTE, Autoplex 24" Vossen, Sky Captain |
| vs / comparison | 366 | 23.1M | 63K | Celestiq vs Spectre 1.1M; Nio ES9 vs Escalade 7.3M |
| Delivery / new car | 180 | 11.4M | 63K | 'Mi nueva Cadillac' 40M (legacy), 'loving my new mommy car' 406K |
| F1 driver | 1,880 | 100.4M | 53K | Bottas × OPTIQ 1.77M; Cheltteri; Girl grip challenge 2.0M |
| Price / cost | 911 | 44.9M | 49K | 'Cadillacs start at 93k' 896K; 'who would buy this for $439,000' 170K |
| GTA / sim / game | 410 | 13.0M | 32K | Le Mans Ultimate Hypercar lap 18.8M; BeamNG speed bumps 55.7M |

**Hashtags that carried reach:** #cadillac 258M, #escalade 134M, #f1 109M, #theescaladecollection 75.6M (one post), #formula1 57M, #cadillacescalade 46M, #checoperez 31M, #suv 23M, #cadillacf1team 20M, #escaladev 11M, #luxurycars 11M, #blackwing 10M, #momcar 8.6M, #dreamcar 8.5M, #imsa 8.4M, #newcar 8.3M. Build/DIY cluster (#carbuild #diy #woodencar #goldcar) 9.3–9.7M each from a single wooden-Escalade video.

**Languages in the brand-relevant corpus:** English 5,149 posts / 455M; **Portuguese 1,520 / 107M**; **Spanish 1,023 / 49.6M**; Japanese 59 / 10.9M; Turkish 368 / 7.5M; Arabic 31 / 2.7M (but the GCC is over-represented in the top posts); German 47 / 2.5M; Indonesian; Russian; French.

**Rules the data supports:**
1. Show, don't announce: every owned post above 1M in the window has motion + sound + a person (driver, owner, salesperson). Stills and livery reveals sit under 100K.
2. One product per post, named in the caption, with the model hashtag (#escalade, #optiq, #blackwing) — the model hashtags carry the reach, not #cadillac.
3. Drivers are characters, not endorsers: the Bottas/Checo duo ('Cheltteri') is a meme-native asset. Pair a driver with a road car at least weekly.
4. Answer comments with video (Cadillac Arabia's 'Replying to @Roubina' format, 10M).
5. Post race-week build-up Tue–Thu 05:00–08:00 PT and product content 12:00–14:00 PT; nothing after 19:00 PT.
6. Let dealers and tuners carry the long tail: a 'Cadillac Creators' tag/repost program costs nothing and the supply already exists (17.5M from one Houston salesperson).
7. Treat Reddit as the listening post and YouTube as the reliability battleground: reliability and transmission narratives surface on Reddit first, then become 300K–2.6M YouTube/TikTok videos.

## 10. Opportunity map and 90-day plan

### 10.1 Ten growth plays, sized by the data

| # | Play | Evidence | Size of prize |
|---|---|---|---|
| 1 | **Driver × Product series** (weekly): Checo/Bottas in Escalade IQ, Optiq-V, Lyriq-V, Celestiq, Blackwing; Spanish + Portuguese cuts | Bottas × OPTIQ 1.77M = #1 owned post; F1 is 22% of posts at 53K avg, product posts avg 431K | Convert F1 volume into Escalade-scale reach: +150–300M/qtr |
| 2 | **Escalade IQ family program**: seed 25 family/'mom car' creators with 2-week loans, brief = tour + 'Range Rover or Cadillac?' | family lane 698 posts / 57.9M organic; Escalade IQ topic 94M/yr vs Escalade 1.78B | Move Escalade IQ from 5% to 20% of Escalade conversation |
| 3 | **Regional-to-global content port**: Arabia, México, Canada, Korea winners re-cut for US flagship; GCC Escalade creator pool | Regional posts out-perform US flagship 20–100× per post | +50–100M/qtr at zero production cost |
| 4 | **Dealer creator network**: certify 50 dealer accounts, supply monthly format briefs (ASMR, delivery day, dealership life, price reveal) | Dave Smith 15.8M on 4K subs; Massey 2.1M on 761 followers; Tom Peacock 286K | An owned-adjacent channel worth 30–60M/qtr |
| 5 | **Tuner partnerships**: LARTE, Hennessey, Lexani, Autoplex official collabs + V-Series content lane | LARTE 33M+ in 90d; Blackwing theme 275M | Owns the enthusiast core (10% of brand interactions) |
| 6 | **Heritage franchise ('Cadillac Archive')**: weekly restoration / model-year / pop-culture story | 2,000 posts / 212M organic, highest sentiment | +30–50M/qtr, sentiment lift |
| 7 | **Show Super Cruise**: hands-free demos with creators, not spec sheets | One demo = 9.5M; theme is 0.6% of conversation | Tech leadership narrative vs Tesla FSD/Mercedes Drive Pilot |
| 8 | **Lusophone/Hispanic F1 channel**: Portuguese + Spanish captions/cuts on all F1 content; partner Be Fast Podcast, delbosquef1, Motorsport Brasil | PT 107M + ES 49.6M in 90d, official output English-only | +40–80M/qtr, Checo fan base retention |
| 9 | **Sim-racing & gaming**: V-Series.R and F1 car content with Le Mans Ultimate / F1 26 / GTA creators | Hypercar lap 18.8M; gaming hooks 410 posts | Reaches under-25 males the brand otherwise misses |
| 10 | **Sentiment defence playbook**: 24h response kit for race failures, reliability threads, political news; Reddit listening | June trough cost ~20 sentiment points; TikTok 72 / Reddit 60 | Close the 7–9 point gap to Lexus/Mercedes |

### 10.2 Things to stop doing
- Posting livery/schedule/partner-logo stills on X and Instagram (sub-50K results on 750K–3.8M audiences).
- Treating the F1 account and the brand account as separate editorial lines; the audience already merged them ('#cadillac' is on 1,298 F1 posts).
- Amplifying the presidential-motorcade news: it is the most polarized Cadillac story of the year.
- Reporting raw `cadillac` topic numbers without the contamination filter (Cadillac Chronicles alone is 140M/90d).

### 10.3 90-day calendar (Sep–Nov 2026)
- **Weeks 1–2:** Dutch/Italian GP: Driver × Product #1–2 (Bottas in Escalade IQ, Checo in Optiq-V, ES/PT cuts). Launch 'Cadillac Creators' repost tag. Brief 10 GCC/US Escalade creators. Stand up Reddit listening.
- **Weeks 3–6:** Escalade IQ family program (25 loans). Dealer network pilot (10 dealers, 4 formats). Heritage Archive #1–4. Super Cruise creator demos ×3.
- **Weeks 7–10:** US GP (Austin) + Mexico City GP: home-race content in Spanish; Checo × Cadillac México; fan-node partnerships (Be Fast, delbosquef1). LARTE/Hennessey collab drop.
- **Weeks 11–13:** Las Vegas GP + SEMA (Nov): Blackwing/tuner week; year-in-review; measure.

### 10.4 Measurement (LunarCrush)
- **North-star:** luxury-set share of voice (target 3.8% → 5.5% by Q1 2027) and 90-day sentiment ≥ 77 (Lexus parity).
- **Product KPIs:** `escalade iq` interactions/qtr, `cadillac optiq` and `cadillac lyriq` 3-month change, Celestiq creator count.
- **Owned KPIs:** avg interactions per post by account; target @cadillac TikTok 3 posts/week at ≥1M avg; @cadillac Instagram ≥250K avg.
- **Creator KPIs:** count of creators with ≥2 Cadillac topics (currently ~40); whitespace conversions (Car and Driver, carwow, Hagerty, EV-Twitter).
- **Tooling:** one LunarCrush custom collection (terms: cadillac, escalade, escalade iq, lyriq, optiq, vistiq, celestiq, blackwing, cadillac f1, super cruise; exclude: 'cadillac chronicles', 'cadillac records', 'johnny cadillac') + weekly topic time-series and creator-list pulls; the CLI commands used for this audit are in `README.md`.

## Appendix A. Top 100 brand-relevant posts created May 23–Aug 21, 2026

| Interactions | Net | Creator | Date | Sent | Post | Link |
|---|---|---|---|---|---|---|
| 75,572,672 | TikTok | @deemaalasadi | 2026-07-11 | 3 | When it comes to the #Escalade, you’re not just choosing a vehicle. You’re choosing a lifestyle. #Cadillac #Th | https://www.tiktok.com/@deemaalasadi/video/7661240321166134549 |
| 11,833,573 | X | @Cadillacmexico | 2026-06-03 | 2.89 | Cadillac Escalade-V con motor V8 supercargado construido para dominar el asfalto, combina su presencia imponen | https://x.com/Cadillacmexico/status/2062025450684117152 |
| 7,341,592 | YouTube | @hyperdrive_garage1 | 2026-08-13 | 3.16 | He Built a Wooden Cadillac Escalade Then Turned It Into Gold! 😱 #woodworking #diy #millionviews | https://youtube.com/watch?v=Dbud4sa0WxQ |
| 6,784,973 | TikTok | @luhbokxphan | 2026-05-25 | 3 | Bru gotta realize its mot the 1900s no more. #cadillac #jeepers #speeding #fyp #foryoupage | https://www.tiktok.com/@luhbokxphan/video/7643917042407542029 |
| 5,464,208 | TikTok | @justtkass | 2026-07-07 | 3 | What should we do… Range Rover or Cadillac ?? 😅🖤 #cadillacescalade #fyp #momcar | https://www.tiktok.com/@justtkass/video/7659624364534451469 |
| 4,944,525 | TikTok | @psv_media | 2026-07-26 | 3 | POV: You take "Dream Car" too literally #cadillac #escalade #pov #dreamcar #edit | https://www.tiktok.com/@psv_media/video/7666885848922606869 |
| 4,806,797 | TikTok | @igormagalhes351 | 2026-06-10 | 3.44 | Cadillac Escalade 🇺🇸 #cadillacescalade #Cars | https://www.tiktok.com/@igormagalhes351/video/7649591442964319502 |
| 4,381,628 | TikTok | @cadillac | 2026-06-02 | 3 | The Motor City moves differently #DGP#IMSA | https://www.tiktok.com/@cadillac/video/7646835095256435981 |
| 4,271,565 | YouTube | @puppet-i7z | 2026-06-03 | 3.18 | Cadillac Records (2008) | https://youtube.com/watch?v=4AQdKKYX7dg |
| 4,237,690 | YouTube | @davesmithmotors | 2026-06-17 | 3.26 | Dave Smith Motors 250 GMC | https://youtube.com/watch?v=b8A3-O-Watw |
| 4,185,313 | YouTube | @befastpodcast | 2026-07-22 | 3 | a saga do lando norris com os troféus altamente quebráveis do gp da hungria | https://youtube.com/watch?v=6Lv8H1jODyw |
| 4,150,435 | TikTok | @vip.collector | 2026-07-15 | 3 | Private jet on wheels – Cadillac Escalade Sky Captain „Black Edition” by @lexanimotorcars | https://www.tiktok.com/@vip.collector/video/7662833573753376032 |
| 4,147,358 | TikTok | @nbcsouthflorida | 2026-05-27 | 2.94 | Video from Chopper6 captured a suspect being taken into custody after a brief pursuit and foot chase. Aerial f | https://www.tiktok.com/@nbcsouthflorida/video/7644675260339522846 |
| 3,904,273 | TikTok | @cadillacf1 | 2026-06-07 | 2.91 | When Race Day lands on 06/07 😵‍💫 @Valtteri Bottas @Sergio Pérez #cadillacf1team #f1 #67 | https://www.tiktok.com/@cadillacf1/video/7648632699875314974 |
| 3,718,180 | TikTok | @4maticmotorsdxb | 2026-06-08 | 3.19 | Cadillac Escalade V .. 2025 * 0.00 km * GCC * Engine : V8 .. 6.2L .. Supercharged * Fully loaded with full Ele | https://www.tiktok.com/@4maticmotorsdxb/video/7648942214478908693 |
| 3,385,573 | Instagram | @sergi.galiano | 2026-05-26 | 3 | China’s Answer to the Cadillac Escalade - New Nio ES9😮‍💨 #cars #tech #luxury | https://www.instagram.com/p/DYztJMfsnCD |
| 3,321,953 | YouTube | @smashing1-d1i | 2026-06-26 | 3.13 | Which One Stops in Time? Amazing Smart AEBS Test / BMW vs Cadillac vs Hyundai | https://youtube.com/watch?v=lvO1Rb9eaZE |
| 3,134,309 | YouTube | @puppet | 2026-06-04 | 3.18 | Cadillac Records (2008) | https://youtube.com/watch?v=ZnVp2urX038 |
| 3,093,346 | TikTok | @carguy_garage | 2026-07-18 | 3 | No other sound needed!  #volumeup #EscaladeV #fypシ #escalade #cadillac | https://www.tiktok.com/@carguy_garage/video/7663692401155902750 |
| 2,870,904 | YouTube | @michelinmotorsport | 2026-06-03 | 3.02 | 24 Heures du Mans 2026 – Official Teaser / A New Era Begins - Michelin Motorsport | https://youtube.com/watch?v=rZt8GfihsR0 |
| 2,866,045 | TikTok | @autoplex.customs | 2026-07-15 | 2.86 | 2026 CADILLAC ESCALADE V SERIES (102 MILES / SOLD) 2.5” Custom Level Kit 24” Vossen “HFX-1” Wheels LT295/45R24 | https://www.tiktok.com/@autoplex.customs/video/7662837375155866894 |
| 2,753,167 | TikTok | @aprilmbuckles | 2026-07-14 | 3.19 | Expensive things that are worth your money 💰 @SKIMS @chanel.beauty @SkinCeuticals @Clarins USA @Cadillac @oura | https://www.tiktok.com/@aprilmbuckles/video/7662478113636470047 |
| 2,683,071 | YouTube | @imsaofficial | 2026-07-15 | 3.24 | IMSA: Win The Weekend Presented by Michelin / S4:E5 / Sahlen's Six Hours of the Glen / Watkins Glen | https://youtube.com/watch?v=iQeimocyHVo |
| 2,632,017 | TikTok | @ht588106 | 2026-08-02 | 3.26 | General Motors is facing a class-action lawsuit over faulty 8L 45 and 8L 98 speed transmissions affecting over | https://www.tiktok.com/@ht588106/video/7669481869171330317 |
| 2,521,205 | TikTok | @elizabethcarvajal93 | 2026-06-27 | 3 | #paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #viral #cadillac #escalade #2026 | https://www.tiktok.com/@elizabethcarvajal93/video/7655888305413704981 |
| 2,369,873 | X | @FoxNews | 2026-07-27 | 3.4 | NEW: President Trump reveals that the White House has ordered 250 new Cadillac Escalades for the presidential  | https://x.com/FoxNews/status/2081842971599626579 |
| 2,240,995 | YouTube | @fidfy-18 | 2026-06-06 | 3.67 | beautiful looking Cadillac escalade cars #shorts | https://youtube.com/watch?v=5g2TCbB5HRY |
| 2,209,058 | TikTok | @kyrafacez | 2026-06-20 | 3.55 | I love this truck😂 it’s super high up too! #cadillac #cadillaciq | https://www.tiktok.com/@kyrafacez/video/7653572044784684301 |
| 2,101,549 | X | @johnnymaga | 2026-08-05 | 3 | The armored Escalades that Trump ordered have started rolling out to members of his cabinet. 🔥 | https://x.com/johnnymaga/status/2084807361005293668 |
| 2,056,035 | YouTube | @davesmithmotors | 2026-06-17 | 3.27 | Dave Smith Motors 250 Chevrolet | https://youtube.com/watch?v=kHIxzMyfoEA |
| 2,039,199 | TikTok | @masseycadillacorlando | 2026-07-21 | 3.37 | Drop your favorite picture of a tech you’ve found in the comments!#cardealership #dealershiplife #servicetech  | https://www.tiktok.com/@masseycadillacorlando/video/7665017451108764941 |
| 1,995,678 | YouTube | @diygeniusus | 2026-07-27 | 3.17 | Everyone Forgot This 1970 Cadillac Eldorado… Until This Incredible Restoration✨🚗 | https://youtube.com/watch?v=rKkai8vd1Z0 |
| 1,960,953 | TikTok | @cadillacf1 | 2026-07-25 | 2.75 | Girl grip challenge gone wrong 😳 #cadillacf1team #f1 | https://www.tiktok.com/@cadillacf1/video/7666581095147687182 |
| 1,917,392 | YouTube | @cibertales | 2026-06-20 | 2.96 | Inventó Cadillac. Inventó Lincoln. Nunca puso su apellido.  #cibertales | https://youtube.com/watch?v=yYxIhioP8nQ |
| 1,894,986 | YouTube | @explained_f1 | 2026-07-26 | 2.81 | The Most Unusual Way To Stop An F1 Car😳 | https://youtube.com/watch?v=QMD-Sr9rVJ4 |
| 1,880,415 | TikTok | @espin.cars | 2026-06-17 | 3 | 🚨 La camioneta favorita de Hollywood #Cadillac #Escalade | https://www.tiktok.com/@espin.cars/video/7652509522346413345 |
| 1,771,751 | TikTok | @cadillac | 2026-08-04 | 2.56 | You can’t corner @valtteribottas in his Cadillac OPTIQ. @cadillacf1 | https://www.tiktok.com/@cadillac/video/7670210091496344846 |
| 1,677,690 | TikTok | @realayydee | 2026-06-27 | 2.9 | Video proof. Water in the gas at Chevron. 6221 Culebra Rd, San Antonio, TX #sanantonio #car #blackwing #cadill | https://www.tiktok.com/@realayydee/video/7656187711904025869 |
| 1,661,760 | TikTok | @tompeacockcadillac | 2026-06-30 | 3.21 | Where first-class comfort meets supercharged performance. 🙌 #EscaladeV #VSeries #NewEscalade #HoustonTX | https://www.tiktok.com/@tompeacockcadillac/video/7657324837148380429 |
| 1,655,786 | TikTok | @britgsmith | 2026-06-20 | 3.16 | 👑 behavior #cadillac #vintagecars #MomsofTikTok | https://www.tiktok.com/@britgsmith/video/7653542458998918430 |
| 1,651,671 | TikTok | @cadillac | 2026-07-16 | 3.2 | Volume up, you’re going to want to hear this. #CT5VBlackwing | https://www.tiktok.com/@cadillac/video/7663157314119011598 |
| 1,636,523 | TikTok | @telemundo51miami | 2026-05-27 | 3 | Un vídeo captado por el helicóptero de Telemundo 51 muestra cómo se detuvo a un sospechoso tras una breve pers | https://www.tiktok.com/@telemundo51miami/video/7644672553759378719 |
| 1,605,700 | TikTok | @awaazbd.us | 2026-08-04 | 3.32 | A driver passing through the parking lot of a Dick’s Sporting Goods store unexpectedly spotted Lionel Messi as | https://www.tiktok.com/@awaazbd.us/video/7670235202077084941 |
| 1,575,885 | TikTok | @naissterr | 2026-06-22 | 3 | ¿Es mejor la Cadillac Escalade que una G-Wagon?🤔 Estilo de edición: @MrSarky  #coches #cars #cadillac #escalad | https://www.tiktok.com/@naissterr/video/7654322583139061014 |
| 1,565,433 | TikTok | @drivenmotionn | 2026-06-25 | 3.14 | Cadillac CT5 Blackwing Tour#cadillac #blackwing #luxurycars #carstore  #creatorsearchinsights | https://www.tiktok.com/@drivenmotionn/video/7655411017152761121 |
| 1,531,461 | TikTok | @xx_dreammotors | 2026-05-24 | 3.18 | 2026 Cadillac Escalade Premium has more screens than almost any SUV out right now and one of the quietest cabi | https://www.tiktok.com/@xx_dreammotors/video/7643503870416571661 |
| 1,516,385 | TikTok | @pato.rosso.corsa | 2026-07-23 | 3 | #ad ¿Qué coche de LE MANS eres?🏎️🔥🤯👀👇🏻🇫🇷 #lemans #24hours #24hlemans #cadillac #checoperez 🧢 pide la tuya en:  | https://www.tiktok.com/@pato.rosso.corsa/video/7665528610178010376 |
| 1,508,649 | YouTube | @justkass | 2026-07-07 | 3 | WHAT SHOULD WE DO 😳😅 #shorts | https://youtube.com/watch?v=QuDivWlY7JM |
| 1,466,125 | TikTok | @dechebonbanh | 2026-07-30 | 3 | Cadillac - Sinh ra từ đống tro tàn  và màn lật bàn trở thành "pháo đài" của những ông trùm quyền lực nhất. #ca | https://www.tiktok.com/@dechebonbanh/video/7668249409783713042 |
| 1,461,879 | TikTok | @the.last.garage | 2026-08-06 | 2.8 | Cadillac Escalade 6×6 — MANSORY Lime Edition 💚🖤 A full-size luxury SUV transformed into an aggressive six-whee | https://www.tiktok.com/@the.last.garage/video/7671037312746212622 |
| 1,441,595 | TikTok | @american.car.city | 2026-06-19 | 2.93 | Cadillac Escalade 2026 ! . #cadillac #luxurycars #cadillacescalade #luxurylifestyle #cadillacpilates carlifest | https://www.tiktok.com/@american.car.city/video/7653153574800739616 |
| 1,422,898 | TikTok | @cadillac | 2026-08-11 | 3.19 | Introducing Curated by Cadillac ESCALADE IQ, where innovation meets an expansive, highly customized design can | https://www.tiktok.com/@cadillac/video/7672760318136765710 |
| 1,389,920 | TikTok | @ctrisingstarlimo | 2026-05-25 | 3.26 | Prom limo service from Waterbury, Connecticut to the Grand Oak Villa in Watertown, Connecticut! Book your next | https://www.tiktok.com/@ctrisingstarlimo/video/7643832017557212430 |
| 1,380,721 | TikTok | @iihs_autosafety | 2026-08-05 | 2.89 | The 2026 Cadillac CT5 earns poor ratings in two IIHS crash tests. Here’s a breakdown of where the midsize luxu | https://www.tiktok.com/@iihs_autosafety/video/7670601551861304590 |
| 1,357,074 | TikTok | @th3carmuse | 2026-08-04 | 3 | Built different 📸 ♠️ #carsoftiktok #cadillac #escalade #fyp #radleycadillac @Cadillac | https://www.tiktok.com/@th3carmuse/video/7670214850756316429 |
| 1,347,355 | TikTok | @karen.valdez.premium | 2026-06-07 | 3.26 | Ufff 😮‍💨 1er entrega oficial CADILLAC DELTA✨ CADILLAC ESCALADE PREMIUM 2026 🔥 Contáctame (56)26367661 @Cadilla | https://www.tiktok.com/@karen.valdez.premium/video/7648738883131215124 |
| 1,296,662 | YouTube | @theunscriptedzone1 | 2026-06-29 | 3 | FAMILY SUV TURNS INTO A BEAST #durango #hellcat | https://youtube.com/watch?v=Gq6oCEXHAQU |
| 1,292,437 | TikTok | @cadillac | 2026-07-14 | 3 | @checoperez knows fast. The Escalade-V does too. | https://www.tiktok.com/@cadillac/video/7662418724808346893 |
| 1,267,203 | YouTube | @omurozgur | 2026-06-04 | 3 | Otomobil Satmak İçin Yapılan En Tuhaf Pazarlama Hamleleri #suzuki #mercedes #summerofgoals | https://youtube.com/watch?v=LLlvmqc2n_U |
| 1,255,958 | YouTube | @justkass | 2026-07-14 | 2.93 | i GOT THE WRONG CAR 👀😭 #shorts | https://youtube.com/watch?v=fUhlK7BfgXU |
| 1,234,262 | TikTok | @the.last.garage | 2026-07-31 | 2.85 | Cadillac Escalade ESV finished in deep metallic turquoise, transformed with a razor-sharp exposed carbon-fiber | https://www.tiktok.com/@the.last.garage/video/7668673237601062158 |
| 1,207,344 | TikTok | @cadillacalghanim | 2026-06-11 | 3 | امتلك الفخامة لاول مرة الان ب 12,999 دك   كاديلاك XT5 تصلك بكل فخامة لباب بيتك ✨ | https://www.tiktok.com/@cadillacalghanim/video/7650123860095880468 |
| 1,202,395 | X | @JaysRealityBlog | 2026-06-10 | 3.23 | Drew & Ralph’s divorce has been finalized!  • Drew was ordered to pay $2,218 per month in child support for th | https://x.com/JaysRealityBlog/status/2064756981882302886 |
| 1,199,075 | YouTube | @cadillacf1teamofficial | 2026-06-02 | 3.12 | Inside the NYC Livery Reveal / CREWS CONTROL Episode 3 / Cadillac Formula 1® Team | https://youtube.com/watch?v=a7y-8GR8h_c |
| 1,191,162 | X | @F1 | 2026-08-12 | 3.15 | BREAKING: Marcin Budkowski joins Cadillac as Team Principal Budkowski, formerly Alpine Executive Director, joi | https://x.com/F1/status/2087542595887002113 |
| 1,187,318 | X | @Cadillac_F1 | 2026-07-01 | 3.38 | Marking the moment in full color.   With this year’s British Grand Prix taking place over Fourth of July weeke | https://x.com/Cadillac_F1/status/2072323471040749681 |
| 1,180,872 | YouTube | @samcrac | 2026-06-10 | 3.12 | I Built a 500HP Escalade Engine Using only TEMU Parts | https://youtube.com/watch?v=EoyVJbkeB7k |
| 1,180,184 | YouTube | @timber-torque | 2026-08-17 | 3.17 | He Built a Wooden Cadillac Escalade Then Turned It Into Gold! 😱 #woodworking #diy #millionviews | https://youtube.com/watch?v=jDhSOlhNK10 |
| 1,179,933 | TikTok | @mix_stick10 | 2026-06-03 | 3 | Would you drive this as a daily? #cadillac #blackwing #sleeper #tuned | https://www.tiktok.com/@mix_stick10/video/7647291934913973526 |
| 1,150,620 | TikTok | @almacortez28 | 2026-05-28 | 2.89 | La camioneta de mis sueños y ahora ya no es solo un sueño 🙏🏽#rgv #cadillac #escalade | https://www.tiktok.com/@almacortez28/video/7644984390442863885 |
| 1,147,097 | X | @GigglingGanon | 2026-07-06 | 3 | Tyrant deputy arrests a man because an off duty officer saw another man give him a cigarette.  ​It all started | https://x.com/GigglingGanon/status/2074035625716568348 |
| 1,112,898 | YouTube | @davesmithmotors | 2026-06-12 | 3.26 | Dave Smith Motors Summer RAM & Jeep | https://youtube.com/watch?v=nAfuPLFgmfU |
| 1,103,812 | Instagram | @nj_truck_king | 2026-06-18 | 3.38 | Ain’t nothing like a ‘59 big fin Vert 🥵🥵 This one is SOLD‼️‼️ #cadillac #eldorado #lowriding #vert #njtruckkin | https://www.instagram.com/p/DZu-bM_hAPw |
| 1,096,065 | TikTok | @jorge.chavez.asesor | 2026-06-28 | 3 | 🚙 Estrena al 55 1135 5309 🚗 Cadillac Escalade V-Series XL 2026 // precio contado $3,943,500 (precio junio 2026 | https://www.tiktok.com/@jorge.chavez.asesor/video/7656251025279536391 |
| 1,085,779 | TikTok | @pereztanic | 2026-08-11 | 3 | kaw kaw deals george russel world champion. #georgerussell #mercedesf1 #f1 #malaysia #fyp | https://www.tiktok.com/@pereztanic/video/7672802535245122836 |
| 1,081,302 | TikTok | @cadillac | 2026-07-07 | 3.19 | Rock, Paper, Scissors decides pole position in the CT5-V Blackwing. Watch now on YouTube – link in bio. @cadil | https://www.tiktok.com/@cadillac/video/7659818043203128590 |
| 1,074,991 | TikTok | @f1 | 2026-07-03 | 3.11 | *american eagle noises intensify* 🦅🦅🦅 @Cadillac Formula 1 Team #f1 #britishgp #cadillacf1team #usa | https://www.tiktok.com/@f1/video/7658301496227958038 |
| 1,044,103 | TikTok | @therealdarkfleet | 2026-06-26 | 2.94 | Nasty Cadillac CT5-V Blackwing 🤯🤯 is this a dream car for anyone?! #cadillac #ct5 #ct5v #blackwing 🏎️: @rainer | https://www.tiktok.com/@therealdarkfleet/video/7655512149665664286 |
| 1,037,762 | TikTok | @gizligarajj | 2026-07-07 | 3 | TRUMP'IN ANKARA'YA GETİRDİĞİ "CANAVAR"IN ŞOK EDEN GERÇEĞİ! 🛑 Donald Trump'ın NATO zirvesi için Ankara sokaklar | https://www.tiktok.com/@gizligarajj/video/7659804745351122183 |
| 1,037,699 | TikTok | @caseyfaitel | 2026-06-24 | 3 | 1989 Cadillac Solitaire Concept V12 Drive By Engine Sound EyesOn Design Car Show 2026 | https://www.tiktok.com/@caseyfaitel/video/7654815260745927950 |
| 1,017,021 | TikTok | @whipzotics | 2026-07-29 | 2.94 | This the type stuff that happens in your dreams😭😭#fyp #cars #cadillac #audi #mexico | https://www.tiktok.com/@whipzotics/video/7667813663067081997 |
| 1,015,529 | YouTube | @befastpodcast | 2026-06-26 | 3 | a estátua de cera do lando norris no madame tussauds de londres tem um detalhe importantíssimo | https://youtube.com/watch?v=0kJ4n7pYKNw |
| 997,978 | TikTok | @jorge.chavez.asesor | 2026-06-08 | 2.95 | 🚙 Estrena al 55 1135 5309 🚗 Cadillac Escalade V-Series XL 2026 // precio contado $3,943,500 (precio junio 2026 | https://www.tiktok.com/@jorge.chavez.asesor/video/7649156752155643154 |
| 992,529 | TikTok | @henrythecloser | 2026-07-17 | 3.5 | Did I give him a good offer for this 2025 Cadillac Escalade? | https://www.tiktok.com/@henrythecloser/video/7663611082174680340 |
| 983,944 | TikTok | @ronnie.camden | 2026-07-05 | 3.11 | she wants to take the blackwing everywhere we go🫡🫡🫡🫡 #cars #cadillac #blackwing #vseries #ct5 | https://www.tiktok.com/@ronnie.camden/video/7659197380260007181 |
| 975,268 | TikTok | @tomislavmikula | 2026-07-11 | 3 | Was this sales person someone you’d work with? Cadillac Escalade over MSRP #newcar #dealership #delivrd | https://www.tiktok.com/@tomislavmikula/video/7661064444641938718 |
| 971,563 | TikTok | @throttletok0 | 2026-06-27 | 3 | Poetry in motion📖 #f1 #pitstop #cadillac #pitcrew #speedy | https://www.tiktok.com/@throttletok0/video/7655872951878683934 |
| 967,627 | TikTok | @cadillacf1 | 2026-07-02 | 3 | London from above 🦅 @Valtteri Bottas #cadillacf1team #f1 #london | https://www.tiktok.com/@cadillacf1/video/7657848242272554271 |
| 966,965 | TikTok | @603larp | 2026-07-23 | 2.6 | 2 door lowkey fire tho #z06 #cadillac #corvette #cadillacescaladev #escaladev | https://www.tiktok.com/@603larp/video/7665843661866913038 |
| 952,024 | X | @AscendedKnyte | 2026-06-09 | 3.08 | now let's hope the Metcalf family sues the Anthony's for wrongful death and takes away all that sweet, sweet g | https://x.com/AscendedKnyte/status/2064432440572281151 |
| 947,141 | TikTok | @alex06flores | 2026-08-15 | 2.94 | picking her up in my new mom car and of course with her duchy bros 😉 #backtoschool #dutchbros #cadillac #cadil | https://www.tiktok.com/@alex06flores/video/7674051386698370317 |
| 945,021 | YouTube | @cadillacf1teamofficial | 2026-06-16 | 3 | Zhou Guanyu: Inside Reserve Driver Role / Silverstone Museum / Cadillac Formula 1® Team | https://youtube.com/watch?v=wsyau-pp028 |
| 937,289 | X | @Badhombre | 2026-06-09 | 2.84 | “So a bunch of idiots donated $600,000 to you for your legal defense?” Das right, Dave. “And your family spent | https://x.com/Badhombre/status/2064479675087229190 |
| 922,105 | TikTok | @chuzziies | 2026-07-29 | 3.47 | @Cadillac pls sponsor us, this car is amazing  #fyp #newcar #cadilaclyriq #africantiktok #nigeriantiktok🇳🇬  @m | https://www.tiktok.com/@chuzziies/video/7667874585500568845 |
| 920,878 | Instagram | @telemundo51 | 2026-05-27 | 3 | Un vídeo captado por el helicóptero de Telemundo 51 muestra cómo se detuvo a un sospechoso tras una breve pers | https://www.instagram.com/p/DY279xfAmRh |
| 913,661 | TikTok | @timiexclusiveautogroups | 2026-05-30 | 3 | EAG X ZAPATA - Peso Pluma  2022 Cadillac Escalade Premium Sport  Finance Available ✅ 📍724 W Indian School Rd P | https://www.tiktok.com/@timiexclusiveautogroups/video/7645485381483367698 |
| 907,514 | TikTok | @mw_cars | 2026-06-25 | 2.79 | 2026 New Cadillac Escalade 🥵🔥#foryoupage #foryou #fypシ #viral #TikTokCreatorSearchInsightsIncentive | https://www.tiktok.com/@mw_cars/video/7655398215348423967 |
| 904,281 | TikTok | @lgndsupplyco | 2026-08-13 | 3 | Supercharged V8 anyone? #carsoftiktok #cadillac #escalade | https://www.tiktok.com/@lgndsupplyco/video/7673559015749602574 |
| 895,961 | TikTok | @iv0rynx433 | 2026-07-20 | 3 | GUYS Cadillacs START off at 93k im not gonna put the exact price of one ##fypシ##xybac##cadillacescalade##car## | https://www.tiktok.com/@iv0rynx433/video/7664692460844518687 |
| 894,402 | X | @danielpriest66 | 2026-08-13 | 2.65 | The Cadillac F1 team being a one and done program because of fraud will be the most American Formula 1 thing t | https://x.com/danielpriest66/status/2088015785063010438 |

## Appendix B. Sub-topic top posts (30-day pulls)


**`cadillac celestiq`** — 128 posts, 2.6M interactions

- 1,097,220 · YouTube · @topgear · 2026-01-16 · Cadillac Celestiq vs Rolls-Royce Spectre: Best Luxury Car In The World? | 4K · https://youtube.com/watch?v=EDnYwN4F0TU
- 417,782 · TikTok · @dsgolson · 2025-07-06 · Absolutely insane to see the first customer-delivered @Cadillac Celestiq in Beverly Hills tonight. The Celestiq is my fa · https://www.tiktok.com/@dsgolson/video/7523837061984521486
- 169,864 · TikTok · @jcanonbloom · 2026-06-30 · Who would buy this car for $439,000… #carsoftiktok #cadillac #celestiq #invitational #ev · https://www.tiktok.com/@jcanonbloom/video/7657289478272634142
- 145,536 · TikTok · @williamlouisejames01 · 2026-07-30 · Would you ever pay Rolls Royce money for the ultimate Cadillac? 🤔  The Cadillac Celestiq starts at approximately $340,00 · https://www.tiktok.com/@williamlouisejames01/video/7668425782296956168
- 138,684 · TikTok · @carfinance.vibes · 2026-05-27 · Luxury cars don't usually make skeptics into believers, but the $400K 2025 Cadillac Celestiq just did exactly that — com · https://www.tiktok.com/@carfinance.vibes/video/7644383958913895693
- 123,431 · TikTok · @socalcadillac · 2025-04-28 · CELESTIQ is Cadillac’s most exclusive electric vehicle—ultra-luxurious and fully customizable for a truly one-of-a-kind  · https://www.tiktok.com/@socalcadillac/video/7498428652628069663
- 110,968 · TikTok · @williamlouisejames01 · 2026-08-02 · Replying to this. The limitless customization stack up to a Rolls? 🤔🤷🏽‍♂️  •  •  •  • #cadillac #celestiq #mrwillscaraut · https://www.tiktok.com/@williamlouisejames01/video/7669460507736182034
- 48,074 · YouTube · @bilmemenayip · 2026-08-07 · Cadillac'ın Hikayesi | Amerika'nın Kralı Neden Düştü, Nasıl Geri Dönüyor? · https://youtube.com/watch?v=f29416q6lak
- 47,206 · YouTube · @theredline · 2026-08-17 · One-Of-A-Kind Caddy! | 2027 Curated By Cadillac Escalade IQ | Detailed First Look · https://youtube.com/watch?v=sM5h1HSK4zA
- 33,432 · YouTube · @theredline · 2026-08-16 · The 2027 #CuratedByCadillac #EscaladeIQ gives you the chance to create a one of a kind luxury SUV. · https://youtube.com/watch?v=vMjci4EF0M0

**`cadillac escalade`** — 449 posts, 205.6M interactions

- 33,676,661 · YouTube · @a2ztechvids · 2025-11-05 · Cadillac Escalade's 360º Dashcam is INSANE · https://youtube.com/watch?v=C-Y4S4W45X8
- 18,056,033 · YouTube · @lartedesign · 2026-03-19 · Stock felt powerful until you saw what precision can do. · https://youtube.com/watch?v=H6TWKs-sZXE
- 7,712,659 · TikTok · @cadillacgovernor · 2026-04-18 · Nothing Beats a beautiful 2026 Cadillac Escalade V Series! #cadillac #escalade #fyp #texas #houston · https://www.tiktok.com/@cadillacgovernor/video/7630192450103201038
- 7,608,266 · Instagram · @mangoexotics · 2026-04-12 · 2026 Cadillac Escalade 🖤 . . . #cadillac #escalade #fyp  #cars #mangoexotics · https://www.instagram.com/p/DXCt8haj2Jt
- 7,341,592 · YouTube · @hyperdrive_garage1 · 2026-08-13 · He Built a Wooden Cadillac Escalade Then Turned It Into Gold! 😱 #woodworking #diy #millionviews · https://youtube.com/watch?v=Dbud4sa0WxQ
- 7,281,760 · TikTok · @sergi.galiano · 2026-05-07 · China’s Answer to the Cadillac Escalade - New Nio ES9😮‍💨#car #Tech #luxury · https://www.tiktok.com/@sergi.galiano/video/7637176931645017345
- 6,793,469 · YouTube · @easydriveaura · 2026-04-30 · Ranking Every Audi A6 Generation❤️🔥 #audi #audia6 #shorts · https://youtube.com/watch?v=b3xdg0JZgzY
- 6,147,829 · TikTok · @theekendranicole · 2026-07-25 · STRICT Program💪🏾 And from as early as I can remember, I NEVER played 😂 Being the eldest is not a drill!👸🏾😮‍💨♥️ #eldestda · https://www.tiktok.com/@theekendranicole/video/7666580192810323214
- 5,464,208 · TikTok · @justtkass · 2026-07-07 · What should we do… Range Rover or Cadillac ?? 😅🖤 #cadillacescalade #fyp #momcar · https://www.tiktok.com/@justtkass/video/7659624364534451469
- 5,258,259 · TikTok · @go2maul · 2026-05-11 · **SOLD** to a @Tessa🖤 🔥 IF YOU LIKE ANY VEHICLE THAT I POST DM ME AND WE CAN MAKE it HAPPEN. Idc where you live. We deli · https://www.tiktok.com/@go2maul/video/7638612684321115406

**`cadillac f1`** — 417 posts, 28.6M interactions

- 1,960,953 · TikTok · @cadillacf1 · 2026-07-25 · Girl grip challenge gone wrong 😳 #cadillacf1team #f1 · https://www.tiktok.com/@cadillacf1/video/7666581095147687182
- 1,771,751 · TikTok · @cadillac · 2026-08-04 · You can’t corner @valtteribottas in his Cadillac OPTIQ. @cadillacf1 · https://www.tiktok.com/@cadillac/video/7670210091496344846
- 1,597,029 · Instagram · @f1 · 2026-08-04 · They really recreated it 🤣 @CadillacF1 Nine years on, and now team mates, Valtteri and Checo revived this iconic moment  · https://www.instagram.com/p/DboDTFatnfo
- 1,121,989 · TikTok · @deivisssu · 2026-03-18 · 𝐈𝐍 𝐌𝐘 𝐁𝐎𝐍𝐄𝐒 🔥 // 𝐕𝟓 #cadillac #f1 #formula1 #trend #m1x · https://www.tiktok.com/@deivisssu/video/7618605371455851798
- 1,059,594 · TikTok · @sp11edits · 2026-04-03 · Lo sabemos ! Checo en un crack en el Karoke y Fernando y Carlos lo saben 😅 #cadillacf1 #soloparati #sergioperez #checope · https://www.tiktok.com/@sp11edits/video/7624552365512871176
- 967,627 · TikTok · @cadillacf1 · 2026-07-02 · London from above 🦅 @Valtteri Bottas #cadillacf1team #f1 #london · https://www.tiktok.com/@cadillacf1/video/7657848242272554271
- 894,402 · X · @danielpriest66 · 2026-08-13 · The Cadillac F1 team being a one and done program because of fraud will be the most American Formula 1 thing to happen · https://x.com/danielpriest66/status/2088015785063010438
- 779,298 · YouTube · @highperformancepodcast · 2026-07-12 · What Red Bull Never Revealed About My Shock Exit: Sergio Perez · https://youtube.com/watch?v=nHRPU3VArYs
- 679,337 · TikTok · @cadillacf1 · 2026-08-10 · Photographer always going above and beyond just to get no recognition 🤧 @Sergio Pérez @Valtteri Bottas #cadillacf1team # · https://www.tiktok.com/@cadillacf1/video/7672472002069925134
- 621,025 · X · @Cadillac_F1 · 2026-08-12 · We are pleased to welcome Marcin Budkowski as Cadillac Formula 1® Team Principal for the remainder of the 2026 season an · https://x.com/Cadillac_F1/status/2087540214612848650

**`cadillac lyriq`** — 365 posts, 18.7M interactions

- 9,516,946 · TikTok · @cadillaccanada · 2025-03-13 · Can a luxury EV drive hands-free? #SuperCruise #Cadillac #LYRIQ        Un VE de luxe peut-il se conduire mains libres? # · https://www.tiktok.com/@cadillaccanada/video/7481314997876821253
- 5,407,112 · TikTok · @cadillacarabia · 2026-02-19 · Only one is LYRIQ Luxury. Drop your guess below ⬇️ #Cadillac #LYRIQ واحدة فقط تحمل توقيع فئة الفخامة من LYRIQ، هل عرفتها · https://www.tiktok.com/@cadillacarabia/video/7608477157190339851
- 426,848 · TikTok · @bigstarcadillac · 2024-04-10 · Newsflash: Cadillac is for everyone!  #2024LYRIQ #cadillac #fyp #foryou #cadillaclyriq #electriccar #GRWM #suv #xyzba #t · https://www.tiktok.com/@bigstarcadillac/video/7356250583965240618
- 213,194 · TikTok · @tinaatcadillac · 2026-08-05 · Tired of pushing in the flush handle to get it to open? You can push on it instead!  #cadillac #cadillaclyriq #cars #cad · https://www.tiktok.com/@tinaatcadillac/video/7670542033043328269
- 170,077 · TikTok · @tompeacockcadillac · 2024-10-18 · Dare to drive different? Step into the future with the fully-electric Cadillac LYRIQ. This EV is ready to take you beyon · https://www.tiktok.com/@tompeacockcadillac/video/7427244984539155755
- 159,308 · YouTube · @capitaloneautonavigator · 2026-08-13 · Cadillac's Quickest Car Ever? | Capital One Auto Navigator · https://youtube.com/watch?v=hpB0a6ngbk4
- 156,615 · TikTok · @nray8923 · 2025-12-03 · Major safety problem with Cadillac Lyriq  #generalmotors #cadillaclyriq #lyriq #carproblems #fyp · https://www.tiktok.com/@nray8923/video/7579774491430063391
- 156,149 · TikTok · @cupofconsuella · 2024-06-28 · A few months ago, my husband called me raving about the new Cadillac Lyriq. I mean, he literally wouldn’t stop talking a · https://www.tiktok.com/@cupofconsuella/video/7385618283992714542
- 142,266 · TikTok · @shiftr_octane · 2026-07-23 · 😳 Les plus gros flops automobiles du premier semestre 2026. Malgré un marché de l’électrique en forte croissance, certai · https://www.tiktok.com/@shiftr_octane/video/7665741968630156577
- 125,832 · YouTube · @omardrives · 2024-03-19 · Living with the all-electric Cadillac Lyriq! · https://youtube.com/watch?v=oRfHjWJ8O60

**`cadillac optiq`** — 318 posts, 3.2M interactions

- 1,771,751 · TikTok · @cadillac · 2026-08-04 · You can’t corner @valtteribottas in his Cadillac OPTIQ. @cadillacf1 · https://www.tiktok.com/@cadillac/video/7670210091496344846
- 271,376 · TikTok · @alexis_nikohl · 2026-07-03 · Spend a few days with me and the @Cadillac OPTIQ! Is she corporate baddie approved? 🤔🚙 Thank you for the loan, Cadillac! · https://www.tiktok.com/@alexis_nikohl/video/7658128172252286238
- 264,141 · TikTok · @brookesdailydrive · 2026-05-09 · Typical guy answer 🤦🏼‍♀️ #dealershiplife #cartok #cadillac #ev #marriedlife · https://www.tiktok.com/@brookesdailydrive/video/7638009219970551071
- 118,271 · YouTube · @levendeurautomobiles · 2026-05-25 · Essai Cadillac OPTIQ – La RÉVOLUTION électrique ? · https://youtube.com/watch?v=C3cmVYwixws
- 80,681 · TikTok · @adriancarlover · 2025-04-15 · Con GPI a la Demo @Cadillac Sinaloa  #Cadillac #Optiq #EV #SUV #Review #Autos #Mexico #Viral #ParaTi @Cadillac · https://www.tiktok.com/@adriancarlover/video/7493364190476864773
- 70,659 · TikTok · @drakemoschkau · 2025-07-24 · 2026 @Cadillac Optiq has gained the V treatment! #cadillac #cadillacvseries #optiq #cadillacoptiq #cars #newcars · https://www.tiktok.com/@drakemoschkau/video/7530679312941321485
- 57,138 · TikTok · @hollerforhales · 2026-08-07 · ⚡️⚡️YALLLLL WE GOT A NEW NEWWW 2027 CADILLAC DROPPPPPPP 🚘 ⚡️🔌 2027 Cadillac Optiq Luxury *allllll electric* featuring….  · https://www.tiktok.com/@hollerforhales/video/7671304366476840206
- 47,272 · X · @Cadillac · 2026-08-04 · You can’t corner @ValtteriBottas in his Cadillac OPTIQ. · https://x.com/Cadillac/status/2084672826175340552
- 42,082 · TikTok · @victorriosautos · 2026-06-25 · CADILLAC OPTIQ SPORT 2026 #victorriosautos #clickmanejayestrena · https://www.tiktok.com/@victorriosautos/video/7655136808669465877
- 41,781 · YouTube · @nicksreview · 2026-07-06 · The Fastest Selling EVs in America Right Now — New Q2 Numbers Just Dropped · https://youtube.com/watch?v=vPHqsOA_rFI

**`cadillac racing`** — 151 posts, 7.0M interactions

- 3,859,574 · TikTok · @fiawec · 2024-09-17 · A broken car and broken hearts for Cadillac Racing. 💔 #WEC #6HFuji #Motorsport #SportsTikTok · https://www.tiktok.com/@fiawec/video/7415668089368464672
- 901,535 · YouTube · @carswithluis · 2024-04-12 · Which Le mans LMDH car sounds the best? Drop your best comment! 👇 · https://youtube.com/watch?v=WMHx78mEeVI
- 305,882 · TikTok · @hmptervrstppn · 2026-05-13 · No. 01 Cadillac Racing Cadillac V-Series.R x Cure for me Edit [ The No. 01 Cadillac Racing Cadillac V-Series.R won the 2 · https://www.tiktok.com/@hmptervrstppn/video/7639229167904640276
- 284,910 · TikTok · @lockhartcadillac · 2024-11-29 · CADILLAC Vs. The World | #Formula1 #F1 #Cadillac #Racing #USA #Motorsport @Mark Antar @Cadillac @General Motors · https://www.tiktok.com/@lockhartcadillac/video/7442731676532329759
- 246,600 · TikTok · @shuukiisan · 2026-06-23 · CADILLAC RACING TEAM 🇺🇸 #imsa #gtp #cadillac · https://www.tiktok.com/@shuukiisan/video/7654741613100551445
- 212,098 · TikTok · @sexonnat · 2026-04-05 · @smurk4k_ acting up 1400 hp CT5-V BLACKWING 🥷🏽#fyp #cadillac #racing #supercharged #carsofttiktok · https://www.tiktok.com/@sexonnat/video/7625130000081227038
- 127,303 · TikTok · @big_richard5 · 2025-01-25 · #IMSA #kamuikobayashi #daytona #rolex24 #cadillacracing No.40 · https://www.tiktok.com/@big_richard5/video/7463998674129931526
- 86,098 · TikTok · @dreezyinav · 2024-02-19 · Launch mode and exhaust sounds #ct5 #ct5vblackwing #blackwing #supercharged #v8 #lt4 #popcorn #exhaust #oem #cadillac #c · https://www.tiktok.com/@dreezyinav/video/7337100998764285226
- 86,081 · YouTube · @f1focus25 · 2026-07-16 · Was Cadillac's F1 Plan Actually Genius · https://youtube.com/watch?v=2mKux7IS5e0
- 81,269 · TikTok · @southbaycarscene · 2026-07-09 · THIS BUILT CADILLAC CT4 V CAME OUTSIDE TO RACE😟#fyp #cadillac #racing #supercharged #carsoftiktok · https://www.tiktok.com/@southbaycarscene/video/7660448710127521038

**`cadillac v series`** — 402 posts, 22.8M interactions

- 7,696,832 · TikTok · @gta_chevy · 2026-05-23 · YENKO 4x4 MADE COPS LOOK STUPID THEN DID THE UNTHINKABLE!!! Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #Hennesse · https://www.tiktok.com/@gta_chevy/video/7643123386377391390
- 2,683,071 · YouTube · @imsaofficial · 2026-07-15 · IMSA: Win The Weekend Presented by Michelin | S4:E5 | Sahlen's Six Hours of the Glen | Watkins Glen · https://youtube.com/watch?v=iQeimocyHVo
- 2,649,160 · TikTok · @gta_chevy · 2026-07-12 · COP LEFT SHOCKED AFTER YENKO 4x4 DOMINATED THIS CHASE!!! Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #HennesseyYu · https://www.tiktok.com/@gta_chevy/video/7661695982702284063
- 2,177,828 · TikTok · @gta_chevy · 2026-07-22 · YENKO 4x4 SMACKS DEER WHILE ESCAPING COPS DRIVER KEEPS GOING !!! Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #Hen · https://www.tiktok.com/@gta_chevy/video/7665399834840468767
- 1,304,705 · TikTok · @garciaabrian · 2026-04-28 · I think the new hood came with a 2650 too😳  #CT5VBLACKWING #LT4 #CadillacVSERIES #CarTok #fypシ · https://www.tiktok.com/@garciaabrian/video/7633664138635513101
- 494,296 · TikTok · @garciaabrian · 2026-04-15 · Ice skating in the rain with these slicks 😅 #CT5VBLACKWING #LT4 #CadillacVSERIES #CarTok #fypシ · https://www.tiktok.com/@garciaabrian/video/7628840670869998861
- 430,011 · TikTok · @gta_chevy · 2026-07-20 · COP WITNESS BRUTAL LAUNCH OF 1000hp YENKO 4x4 ENDING IS INSANE!!! Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #he · https://www.tiktok.com/@gta_chevy/video/7664664568609738015
- 372,855 · TikTok · @_wettest_ · 2025-05-16 · The secret gap sauce 🥷🏽 . . . #atsv #cadillac #weldwheels #weldracing #ctsvcoupe #belmontbeadlocks #1320video #cadillacv · https://www.tiktok.com/@_wettest_/video/7505110788655385887
- 372,281 · TikTok · @gta_chevy · 2026-08-02 · Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #hennesseyyukon #cops · https://www.tiktok.com/@gta_chevy/video/7669530659127381279
- 288,408 · TikTok · @gta_chevy · 2026-07-16 · YENKO 4x4 CAUSED COP CAR TO FLIP LEAVING COP UNCONSCIOUS!!! Follow For More! #GTA6 #ZL1Camaro #CadillacVSeries #Hennesse · https://www.tiktok.com/@gta_chevy/video/7663177626202279198

**`cadillac vistiq`** — 300 posts, 2.9M interactions

- 732,259 · TikTok · @electric.twins · 2026-01-14 · Das ist Cadillacs neues Flaggschiff für den deutschen Markt und ich zeige dir jetzt alle krassen Features #autos #cadill · https://www.tiktok.com/@electric.twins/video/7595268419520384278
- 471,692 · TikTok · @lossellscadillac · 2025-06-21 · 2026 CADILLAC VISTIQ #fyp #fypシ #cadillac #viral #viralvideo · https://www.tiktok.com/@lossellscadillac/video/7518424947551702303
- 213,194 · TikTok · @tinaatcadillac · 2026-08-05 · Tired of pushing in the flush handle to get it to open? You can push on it instead!  #cadillac #cadillaclyriq #cars #cad · https://www.tiktok.com/@tinaatcadillac/video/7670542033043328269
- 179,479 · TikTok · @summer.sells.cars · 2026-04-27 · ✨CONTACT INFO IN BIO✨ 2026 VISTIQ WITH SOME AFTERMARKET ADDITIONS  #cadillac #VISTIQ #escalade #carsoftiktok #fyp · https://www.tiktok.com/@summer.sells.cars/video/7633592357342039326
- 152,285 · TikTok · @noesales_ · 2025-05-24 · 2026 Cadillac Vistiq Sport!!! Satin Black Wrap w/ 24in Gianna wheels • Message me ! 📲 #fypシ #cadillac #fypシ゚viral #2026 · https://www.tiktok.com/@noesales_/video/7508033078313438494
- 131,099 · TikTok · @cadillacgovernor · 2025-05-27 · Another 2026 Cadillac Vistiq ⚡️on the Road! Congratulations to Mr.Vankat on his first Cadillac #cadillac #electric #newc · https://www.tiktok.com/@cadillacgovernor/video/7509205574215650602
- 90,852 · TikTok · @xoconniepeters · 2025-10-02 · 2026 Cadillac Vistiq 3-row luxury EV with 615 horsepower and Cadillac luxury is here.  #Cadillac #vistiq #ev #luxurycars · https://www.tiktok.com/@xoconniepeters/video/7556694959680752914
- 84,649 · TikTok · @cadillacmason · 2026-07-29 · 2027 Cadillac VISTIQ Ice Cream Paint Job🍦 #cadillac #vistiq #v #houston #gm · https://www.tiktok.com/@cadillacmason/video/7668045128916946207
- 75,477 · TikTok · @realmomcartours · 2026-05-17 · An all-new, luxury 3 row SUV is here!  It’s the 2027 Lexus TZ. It’s electric and will have a NACS charging port so you c · https://www.tiktok.com/@realmomcartours/video/7640898211829337358
- 73,012 · TikTok · @drakemoschkau · 2026-03-25 · Do you think the @Cadillac Vistiq is a baby Escalade? #cadillac #vistiq #escalade #evsoftiktokcontest · https://www.tiktok.com/@drakemoschkau/video/7621223454519364877

**`escalade iq`** — 310 posts, 15.5M interactions

- 6,070,067 · TikTok · @anniemescallhome · 2025-04-09 · New Car Tour ✨🏁 We just bought our new family car now that our family is larger and here are features that we love about · https://www.tiktok.com/@anniemescallhome/video/7491306422026652959
- 1,422,898 · TikTok · @cadillac · 2026-08-11 · Introducing Curated by Cadillac ESCALADE IQ, where innovation meets an expansive, highly customized design canvas. Choos · https://www.tiktok.com/@cadillac/video/7672760318136765710
- 977,041 · TikTok · @realmomcartours · 2026-05-11 · This is why moms love the Cadillac Escalade IQ. ♥️ Would you buy this family car for $150,000?! #cadillac #escaladeiq #M · https://www.tiktok.com/@realmomcartours/video/7638757190408457486
- 706,332 · YouTube · @enesyilmazer · 2026-07-25 · Inside Beverly Hills’ Newest $53,000,000 Mega Mansion · https://youtube.com/watch?v=LWbH_LwS0Ss
- 682,132 · YouTube · @lockhartcadillac1973 · 2025-01-22 · Power Open / Close 2025 CADILLAC ESCALADE IQ | #CADILLAC #ESCALADE #ESCALADEIQ #Luxury #Technology · https://youtube.com/watch?v=yhpRtkJafDk
- 657,956 · TikTok · @elh_ost · 2026-06-01 · La SUV eléctrica de lujo con más autonomía del mercado… te gusta más que la Escalade a gasolina?  #EscaladeIQ #CarTok #R · https://www.tiktok.com/@elh_ost/video/7646492405142654229
- 534,235 · TikTok · @joseelinkkk · 2026-08-08 · Cadillac Escalade IQ 2027🚘🚕#carros #auto #carsoftiktok · https://www.tiktok.com/@joseelinkkk/video/7671707461031578910
- 355,538 · YouTube · @6ixthgear · 2025-10-26 · 2026 Cadillac Escalade ESV V With Executive Seating | *Full In Depth Review & Walkaround* | Best SUV · https://youtube.com/watch?v=ufe8In6kdAY
- 285,349 · TikTok · @itsjasmineluv · 2025-08-06 · WAIT TIL THE END and tell me which Cadillac you prefer? The powerful and loud Escalade V or the quiet electric Escalade  · https://www.tiktok.com/@itsjasmineluv/video/7535520775986597133
- 265,691 · YouTube · @carwowlatam · 2026-03-16 · ¿EUA por fin creó un auto de lujo DE VERDAD? · https://youtube.com/watch?v=oIgLmiApB34

**`sergio perez`** — 991 posts, 205.7M interactions

- 13,458,214 · YouTube · @Leo Dan - Topic · 2025-03-12 · Cómo Te Extraño Mi Amor (Por Siempre) · https://youtube.com/watch?v=5yvU54r3icY
- 11,512,413 · TikTok · @sergioafro · 2022-08-19 · Respuesta a @emmailles01 • Amigo no puedo evitarlo 😞 #Sergioafro #afro #piscina IG:@Sergioafro · https://www.tiktok.com/@sergioafro/video/7133662000743222534
- 10,843,361 · TikTok · @checoperez · 2024-12-18 · Thank you for these four years @Red Bull Racing I wish you the best. · https://www.tiktok.com/@checoperez/video/7449804314295536902
- 8,201,049 · TikTok · @sergioafro · 2023-07-31 · Respuesta a @josh_123D No puedo evitarlo xddd #Sergioafro #piscina #trenzas · https://www.tiktok.com/@sergioafro/video/7261807652399746331
- 7,728,838 · YouTube · @formula101 · 2024-06-18 · I guess Verstappen is joining Ferrari... · https://youtube.com/watch?v=Yc-3_BEbq5U
- 6,793,552 · YouTube · @formula1clips. · 2022-04-17 · Kimi explains why he speaks so less · https://youtube.com/watch?v=NM3r0xX_BsA
- 6,472,759 · YouTube · @ricksf1addiction · 2024-11-11 · The Most Badass Driver of All Time · https://youtube.com/watch?v=fIvIunBdTbE
- 6,440,095 · YouTube · @Leo Dan - Topic · 2025-03-21 · Te He Prometido (Por Siempre) · https://youtube.com/watch?v=kWmXoUyof00
- 4,893,873 · TikTok · @f1 · 2023-11-19 · checo was still buffering 🫣😅 #f1 #formula1 #lasvegas #lasvegasgp #perez #sergioperez #checo #sports #funny @Sergio Pérez · https://www.tiktok.com/@f1/video/7303030584182426912
- 4,699,101 · TikTok · @checoperez · 2023-11-17 · ¡Vamos Vegas! ♣️♦️♠️ #TikTokDeportes #F1 · https://www.tiktok.com/@checoperez/video/7302479968590662918

**`valtteri bottas`** — 981 posts, 152.8M interactions

- 7,403,160 · Instagram · @f1 · 2024-07-25 · Valtteri Bottas, the man that you are 🫶 #F1 #Formula1 #BelgianGP · https://www.instagram.com/p/C92oXqwPlkE
- 7,307,684 · YouTube · @drive_bites · 2026-05-06 · Why You Can’t Drive an F1 Car? · https://youtube.com/watch?v=Rw5NEQEGAnU
- 6,793,552 · YouTube · @formula1clips. · 2022-04-17 · Kimi explains why he speaks so less · https://youtube.com/watch?v=NM3r0xX_BsA
- 6,654,226 · TikTok · @valtteribottas · 2025-06-15 · I’m actually very busy ☕️ · https://www.tiktok.com/@valtteribottas/video/7516256527087324438
- 6,562,908 · YouTube · @f1shorts123 · 2023-04-29 · Love it when Max gets spicy 😭😂 | #f1 #shorts #f1shorts #maxverstappen #azerbaijangp · https://youtube.com/watch?v=ABE8R8qLQjQ
- 6,294,205 · TikTok · @fipeux57 · 2023-07-16 · Première AMG ONE livrée à Monaco, pour le pilote de F1 Valtteri Bottas qui va bientôt récupérer sa voiture 💙 #f1 #merced · https://www.tiktok.com/@fipeux57/video/7256502306416397594
- 6,275,360 · TikTok · @f1 · 2023-04-27 · valtteri entered warp drive with his williams in 2016 🚀 the fastest speed ever achieved on an f1 track! #f1 #formula1 #s · https://www.tiktok.com/@f1/video/7226751068963736858
- 4,973,237 · YouTube · @f1shorts123 · 2023-04-29 · Max's face when he heard what George said 😂 | #f1 #shorts #f1shorts #maxverstappen #azerbaijangp · https://youtube.com/watch?v=ljpOnKjinwQ
- 4,478,493 · YouTube · @verstoppen · 2023-05-28 · F1 Drivers React to Max Verstappen Monaco Pole Position! · https://youtube.com/watch?v=eCxvOiNLBSo
- 4,359,346 · YouTube · @only · 2026-02-02 · Formula 1’s Most Perfect Pit Stop By Mercedes! 🤯 #f1 #shorts · https://youtube.com/watch?v=0zIgoSt_KqQ

## Appendix C. Creator dossiers (6-month LunarCrush creator series; Cadillac share = % of the creator's tracked posts in Cadillac topics)

| Creator | Net | Followers | Cadillac share | 6-mo trend | Posts created 6-mo | 30d posts | 30d interactions | Top topics | Best recent post |
|---|---|---|---|---|---|---|---|---|---|
| @supercarblondie | tiktok | 20,310,673 | 0% | -36% | 338 | 100 | 542,313,416 |  | This is the glass floor car from the future 🤯🔥#supercarblondie #concep (198,006,355) |
| @pushingpistons | tiktok | 4,431,114 | 1.7% | +5% | 73 | 96 | 284,936,429 | porsche, bentley, hyundai, lamborghini | Replying to @forrestsautoreviews send this video to your parents so th (27,524,312) |
| @itsdanielmac | tiktok | 14,061,133 | 0% | +77% | 88 | 74 | 232,844,116 |  | This Is My Favorite Video I’ve Ever Filmed #pagani #huayra #hypercar # (74,233,010) |
| @f1 | tiktok | 16,097,641 | 0% | +22% | 1,263 | 100 | 229,390,941 |  | the mind games have started pre-race 🤪 @LEGO #f1 #formula1 #miamigp #m (44,166,126) |
| @Complex | x | 2,615,627 | 0% | +140% | 8,825 | 200 | 157,441,824 |  | Mayor Zohran Mamdani’s first “Parents’ Night Out” gave New York City p (20,145,390) |
| @vanguardmotorsales | tiktok | 3,844,483 | 1.7% | -22% | 329 | 144 | 153,012,886 | chevrolet, ford, vanguard, buick | Introducing our New Arrival! 1968 Dodge Charger Restomod 🛞💨 Available  (47,064,062) |
| @f1 | instagram | 43,527,354 | 0% | +6% | 10,075 | 100 | 114,915,743 |  | Carmen with her car man ❤️💍 Congratulations to @GeorgeRussell63 and @c (3,627,162) |
| @cadillacchroniclestv | tiktok | 1,302,123 | 51.4% | -39% | 726 | 200 | 93,995,551 | cadillac, performance, podcast, money | Designer x Cadillac Chronicles #live #music #performance (36,108,203) |
| @pres_englishh | tiktok | 940,818 | 0% | +394% | 241 | 159 | 76,154,169 |  | Where are these shipping containers from?👀😮 #container #msc #maersk (4,812,625) |
| @quocthienofficial | youtube | 348,000 | 0% | +3044% | 16 | 28 | 64,269,982 |  | Kẻ Say Tình - Quốc Thiên / Sáng tác: Lê Cương, 89G Team / Live Concert (31,115,469) |
| @vip.collector | tiktok | 919,252 | 0% | +2% | 19 | 12 | 58,214,507 |  | PORSCHE GT3 RS (43,194,530) |
| @tawannai0 | tiktok | 564,724 | 0.8% | +2828% | 125 | 88 | 48,648,275 | mercedes, land, $8m, bugatti | Abandoned 1962 Peel P50 Full Restoration#classiccar #carrestoration #c (7,971,500) |
| @mw_cars | tiktok | 550,320 | 0% | -67% | 208 | 79 | 47,499,992 |  | New 2025 The Ferrari SF90 XX 🥵🔥 wait for end 😱🥵🔥 #foryoupage #foryou # (18,914,679) |
| @larte_design | tiktok | 687,910 | 0% | +71% | 178 | 55 | 45,578,802 |  | Not magic. Just engineering! Watch a BMW 760i turn into something unfo (15,407,817) |
| @smashing1-d1i | youtube | 180,000 | 0% | -16% | 84 | 26 | 45,366,891 | mercedes, volvo, bmw, tesla | Why did the AEBS algorithm fail in Tesla and Hyundai but clear in Volv (40,206,164) |
| @explained_f1 | youtube | 8,140 | 0% | +60% | 125 | 22 | 40,614,421 | short, key, formula 1, grand prix | Back When Pit Lanes Had NO Limits❌🤯 (11,934,039) |
| @aleksdrivemore | tiktok | 125,382 | 0% | -34% | 86 | 74 | 40,574,066 |  | Enjoy the sounds of the angry Escalade-V getting coffee ☕️ Do you like (9,713,640) |
| @F1BigData | x | 73,124 | 0% | -22% | 3,398 | 200 | 39,468,583 |  | MALAYSIA COULD RETURN THIS YEAR IF THE MIDDLE EASTERN RACES CANT GO AH (3,606,597) |
| @courttv | youtube | 2,370,000 | 0% | +53% | 1,318 | 200 | 38,116,748 |  | Overkill: Nicholas Camfield's Horrific Murder — Interview With A Kille (1,691,666) |
| @tommyhilfiger | tiktok | 1,354,055 | 0% | -24% | 76 | 54 | 35,173,100 | tommy hilfiger, stray kids, f1, lewis hamilton | Replying to @_zz3_ Surprise surprise Thanks for the question, any more (9,992,290) |
| @lartedesign | youtube | 293,000 | 28.1% | +31% | 406 | 126 | 33,887,899 | cadillac, bmw, whatsapp, mercedes | Stock felt powerful until you saw what precision can do. (18,056,033) |
| @delbosquef1 | tiktok | 936,252 | 0% | -58% | 582 | 142 | 33,745,648 | formula 1, carlos sainz, f1, ferrari | Honda recortó a el director de equipo de Fórmula 1 Red Bull, Cristian  (4,599,128) |
| @highperformancepodcast | youtube | 796,000 | 0% | -12% | 154 | 66 | 21,153,356 | high performance, jake, performance, premier league | How John Cena LIFTED The Big Show 😳 🤯 (5,921,065) |
| @chromaticsecrets-vp | youtube | 7,820 | 0% | +1649% | 266 | 157 | 19,650,431 | history, hidden, secret, chevrolet | GM Sold This Engine to Jeep and Then Bought It Back #shorts #car #auto (1,487,542) |
| @easydriveaura | youtube | 15,000 | 0% | +934% | 93 | 21 | 17,254,466 |  | Ranking Every Audi A6 Generation❤️🔥 #audi #audia6 #shorts (6,793,469) |
| @hennesseyperformance | tiktok | 990,423 | 0.0% | +7% | 66 | 52 | 17,206,806 | ford, chevrolet, cadillac, trx | The baddest SUV around, plain and simple✔️ #hennesseyperformance #cadi (7,964,007) |
| @cadillacgoverner | tiktok | 26,562 | 0% | +47% | 89 | 45 | 16,226,231 |  | Nothing Beats a beautiful 2026 Cadillac Escalade V Series! #cadillac # (7,712,659) |
| @cadillackorea-7405 | youtube | 3,300 | 0% | -64% | 4 | 4 | 15,857,330 |  | [CADILLAC] 2026 THE NEW ESCALADE / 15s (8,007,886) |
| @SkySportsF1 | x | 2,103,567 | 0% | +7% | 1,026 | 58 | 13,766,496 |  | What an end to Qualifying in Spa! 🍿 (2,001,844) |
| @befastpodcast | youtube | 24,800 | 12.0% | +1964% | 239 | 83 | 12,607,044 | mclaren, carlos sainz, podcast, fast | a saga do lando norris com os troféus altamente quebráveis do gp da hu (4,185,313) |
| @fiawec | youtube | 1,250,000 | 0% | -42% | 308 | 41 | 11,272,284 |  | POV: You are a Ferrari driver 🇮🇹 (5,207,358) |
| @davesmithmotors | youtube | 4,350 | 40.7% | +2% | 66 | 15 | 11,049,703 | gmc, chevrolet, jeep, ram trucks | Dave Smith Motors 250 GMC (4,237,690) |
| @fiawec | tiktok | 553,299 | 0% | -28% | 102 | 21 | 10,725,085 |  | The sound of Cadillac’s Hypercar when it leaves the pits 😍😍😍 #wec #cad (4,760,950) |
| @joseelinkkk | tiktok | 13,910 | 0% | +284% | 31 | 24 | 10,635,311 |  | Toyota Tacoma TRD pro 2027🚘🚕#carros #auto #carsoftiktok (2,679,990) |
| @cadillacf1 | tiktok | 620,355 | 33.6% | +63% | 164 | 40 | 9,950,754 | cadillac, valtteri bottas, the first, youtube | Girl grip challenge gone wrong 😳 #cadillacf1team #f1 (1,960,953) |
| @cadillacchroniclestv | youtube | 221,000 | 0.0% | +379% | 420 | 199 | 9,801,233 | cadillac, performance, lee, money | Babyface & The Deele Perform “Two Occasions” Live / Cadillac Chronicle (859,526) |
| @capitaloneautonavigator | youtube | 19,700 | 0% | -27% | 93 | 33 | 9,612,297 | auto, compact, ford, capital | Is the 2026 Subaru Outback an SUV? / Capital One Auto Navigator (1,152,012) |
| @SoyMotor | x | 293,556 | 0% | -13% | 2,394 | 200 | 9,349,142 | lando norris, lasvegasgp, ferrari, lewis hamilton | ⚔️Piastri cargó contra Sainz tras su incidente en Hungría⚔️
🗣️"Una de  (424,779) |
| @cadillac | tiktok | 513,319 | 35.4% | +266% | 68 | 30 | 8,698,885 | cadillac, take the, general motors, finish | You can’t corner @valtteribottas in his Cadillac OPTIQ. @cadillacf1 (1,771,751) |
| @cadillacfromty | tiktok | 17,365 | 0% | +106% | 85 | 25 | 8,492,467 |  | Everyone needs a Escalade in their life 🤣#cadillac #escalade #carsofti (3,415,147) |
| @imsaofficial | youtube | 1,920,000 | 7.8% | -39% | 254 | 70 | 7,073,895 | porsche, acura, bmw, cadillac | IMSA: Win The Weekend Presented by Michelin / S4:E5 / Sahlen's Six Hou (2,683,071) |
| @carguy_035 | tiktok | 17,236 | 0% | +2253% | 41 | 24 | 6,979,311 |  | No other sound needed!  #volumeup #EscaladeV #fypシ #escalade #cadillac (3,093,346) |
| @realmomcartours | tiktok | 55,542 | 0% | -22% | 95 | 70 | 6,846,846 |  | This is why moms love the Cadillac Escalade IQ. ♥️ Would you buy this  (977,041) |
| @raitisrides | youtube | 1,320,000 | 0% | -26% | 311 | 150 | 6,724,144 | ford, subaru, $7270t, gas | BETTER THAN BMW: 2025 Genesis GV80 (283,630) |
| @dream_cars_hq | tiktok | 14,871 | 0% | +2% | 113 | 104 | 6,627,996 |  | Wait for the end 🤩 #dreamcars #usacars #carlovers #luxury #rollsroyce (742,197) |
| @brandvibe-vp | youtube | 3,460 | 0% | +460% | 232 | 159 | 6,525,156 | history, death, ford, vintage | Chevrolet Killed the Air Filter That Was Full of Oil #shorts #car #aut (658,175) |
| @vanguardmotors | instagram | 5,039,145 | 0% | +62% | 3,782 | 200 | 6,495,906 |  | Not your average Cobra 🐍✨
This Superformance Cobra features electrolum (1,724,887) |
| @lgndsupplyco | tiktok | 409,708 | 0% | +19% | 118 | 61 | 5,097,722 | ford, gmc, diesel, platinum | Supercharged V8 anyone? #carsoftiktok #cadillac #escalade (904,281) |
| @itsdanielmac | instagram | 2,795,475 | 0% | +14% | 130 | 27 | 4,482,733 | mercedes, lamborghini, tesla, edm | Talk About A Nail Biter Ending 😅
#bmw #e30 #m3 #beamer #carsofinsta (670,971) |
| @lippyent | x | 104,323 | 0% | -23% | 19,108 | 200 | 3,753,449 |  | Hmm 😒 🤔?¿ (55,491) |
| @tompeacockcadillac | tiktok | 286,301 | 0% | +79% | 42 | 22 | 3,500,112 |  | Where first-class comfort meets supercharged performance. 🙌 #EscaladeV (1,661,760) |
| @vip.collector | instagram | 1,011,195 | 0% | -89% | 41 | 12 | 3,173,024 | porsche, lamborghini, bmw, mercedes | 6.000.000€ Ferrari Daytona SP3
Vehicle provided by @pamocars 
#ferrari (1,193,810) |
| @the.last.garage | tiktok | 17,351 | 0% | +0% | 19 | 17 | 3,161,683 | garage, to the, surface, secret | Cadillac Escalade 6×6 — MANSORY Lime Edition 💚🖤 A full-size luxury SUV (1,461,879) |
| @williamlouisejames01 | tiktok | 8,459 | 0% | +11% | 34 | 31 | 2,966,771 |  | Which are you taking? 🤷🏽‍♂️ The estimated cost price for the Lexus LX  (425,275) |
| @cadillacf1teamofficial | youtube | 68,900 | 0% | +252% | 125 | 30 | 2,765,547 |  | Race Simulator: Inside the Driver's Seat / Cadillac Formula 1® Team (821,145) |
| @cadillacenglewoodcliffs | tiktok | 9,371 | 0% | +667% | 30 | 27 | 2,506,479 |  | ASMR with the Cadillac Escalade ESV Platinum Sport. #cadillac #escalad (744,433) |
| @gegabyteautocity | tiktok | 20,922 | 0% | +0% | 40 | 40 | 2,489,008 | food | 🚘 Dodge Ram — 2019 թ. 🔹 3.6L շարժիչ 🔹 305 ձիաուժ 🔹 Վազք՝ 173,000 կմ 💰  (157,154) |
| @usa.felix_bnk2 | tiktok | 11,105 | 15.9% | +32% | 112 | 27 | 2,412,609 | cadillac, bentley, luxury, bmw | #car#automotive#dougdemuro#cadillac#fpyシ (1,651,009) |
| @splashandgo | youtube | 267,000 | 0% | -33% | 474 | 112 | 2,275,196 | formula 1, f1, mclaren, mercedes | Senna também obedeceu ordens de equipe na McLaren - e Berger não gosto (246,370) |
| @masseycadillacorlando | tiktok | 651 | 0% | -0% | 16 | 6 | 2,068,743 |  | Drop your favorite picture of a tech you’ve found in the comments!#car (2,039,199) |
| @Cadillac_F1 | x | 283,951 | 0% | -47% | 833 | 63 | 1,530,458 |  | Did someone say Malaysia? (254,201) |
| @turbogamer_11 | youtube | 6,320 | 19.4% | +938% | 94 | 50 | 1,388,189 | gamer, drive, gaming, gmc | Mercedes-Benz AMG GT Precision Drifting Around Cones 😳 #drift #car #pe (164,073) |
| @ftotal_ | youtube | 372,000 | 8.2% | -50% | 145 | 22 | 1,292,147 | mercedes, f1, cadillac, mclaren | ¡¡NEWEY QUIERE VENGANZA!! REVELADA la MASIVA GANANANCIA del NUEVO ASTO (113,212) |
| @CadillacF1News_ | x | 94,471 | 28.8% | -66% | 780 | 100 | 1,117,503 | cadillac, f1, sergio perez, the first | Marcin Budkowski F1 Career so far and the teams finishing place in the (142,658) |
| @racers_es | youtube | 91,500 | 2.4% | -10% | 318 | 54 | 1,018,029 | $2651t, mexico, cadillac, mclaren | ¡COLAPINTO LE DESQUICIA! GASLY Y SUS RADIOS REVELAN SUS NERVIOS EN SPA (118,475) |
| @loscaracolesid | youtube | 3,460 | 0% | +0% | 99 | 86 | 980,893 | drift, bmw, mazda, porsche | https://s.shopee.co.id #fypシ (153,866) |
| @mudadamamadoo | tiktok | 1,344 | 0% | +0% | 13 | 10 | 976,660 | ready, adventure, the grand | ใส่หูฟังแล้วฟังดีๆ 🎧😂 คุณได้ยินว่าอะไร!? ผมวนหลายรอบ…ยิ่งฟังยิ่งไม่เหม (269,697) |
| @c.harperchevycadillac | youtube | 64 | 17.3% | +83% | 10 | 5 | 926,212 | chevrolet, cadillac, buick, black | C. Harper Chevrolet / July 2026 / Summer Road Trip (411,127) |
| @jackbuzzaf1 | youtube | 15,300 | 0% | -52% | 524 | 109 | 895,854 | discord, twitch, grand prix, max verstappen | Red Bull Special Dutch Race Suits (46,988) |
| @cannon.chevrolet | tiktok | 793 | 22.2% | +124% | 17 | 12 | 498,362 | cadillac, chevrolet, buick, check | Thankfully these guy were not in charge of naming their children!!! Co (464,036) |
| @racingteammex | youtube | 124,000 | 3.2% | -20% | 343 | 57 | 396,733 | vivo, f1, racing, mclaren | 🚨 MERCADO de PILOTOS / CHECO - ALONSO Y MAX 😎 LA REALIDAD... ¿CAMBIAN  (49,378) |
| @meade916 | youtube | 1,180,000 | 0% | -29% | 35 | 6 | 390,795 |  | It's Official, 20 Years on Youtube! Check out these limited edition si (120,523) |
| @righsspeed | youtube | 144,000 | 5.0% | -64% | 475 | 59 | 325,385 | vivo, f1, mexico, cadillac | 🔴GP HUNGRIA 2026 (CARRERA) en VIVO F1 2026!! CHECO y BOTTAS CADILLAC F (27,300) |
| @kajemg | youtube | 115,000 | 0% | -56% | 257 | 26 | 300,850 |  | Kaje MG Rage & Fail Compilation (30,106) |
| @dustysauls1 | tiktok | 97,383 | 0% | +0% | 15 | 15 | 256,203 | king of, tiktok, efx, offroad | THE BOSS MAN PACKAGE  #viral #fyp #trucktok #liftedtrucks #bubbatruck🌾 (56,825) |
| @cadillac | youtube | 290,000 | 0% | -92% | 86 | 20 | 112,874 |  | V-PRACTICE / Cadillac Formula 1 Team Drivers vs. the Cadillac V-Series (30,221) |
| @bobbyadamsworld | tiktok | 17,180 | 0.0% | +152% | 59 | 12 | 83,095 | cadillac, auction, bring, comment | Some cars are transportation. Some cars are an occasion. This triple-b (27,816) |
| @TommyHilfiger | x | 1,481,261 | 0% | -34% | 257 | 40 | 31,993 | tommy hilfiger, happy, reach, icon | @SChecoPerez and @ValtteriBottas are here. Stay tuned! @Cadillac_F1 (20,259) |
| @cadillaccanada | instagram | 0 | 0% |  | 0 | 0 | 0 |  |  |
| @a2ztechvids | youtube | 77,700 | 0% | +82% | 0 | 0 | 0 |  |  |
| @cadillacf1 | instagram | 3,641,851 | 0% | -58% | 183 | 0 | 0 |  |  |
| @CadillacargF1_ | x | 23,320 | 0% | -80% | 449 | 0 | 0 |  |  |
| @valtteribottas | instagram | 5,654,916 | 0% | -93% | 180 | 0 | 0 |  |  |
| @vandevere.cadillac_ | tiktok | 35,930 | 0% | +66% | 55 | 0 | 0 |  |  |
| @lartedesign | instagram | 801,064 | 0% | -81% | 1,335 | 0 | 0 |  |  |
| @cadillacmexico | instagram | 169,100 | 0% | +0% | 0 | 0 | 0 |  |  |
| @jucerasoli | x | 100,915 | 0% | -8% | 400 | 0 | 0 |  |  |
| @JotaSport | x | 44,241 | 0% | -74% | 25 | 0 | 0 |  |  |
| @Cadillac | x | 756,699 | 0% | +317% | 31 | 0 | 0 |  |  |
| @hennesseyperformance | instagram | 3,502,451 | 0% | +20% | 870 | 0 | 0 |  |  |
| @hooviesgarage | youtube | 1,660,000 | 0% | +53% | 28 | 0 | 0 |  |  |
| @Cadillacmexico | x | 140,901 | 0% | -85% | 15 | 0 | 0 |  |  |
| @4maticmotorsdxb | tiktok | 2,645 | 0% | +8660% | 2 | 0 | 0 |  |  |
| @cadillacarabia | tiktok | 209,275 | 0% | +49209% | 10 | 0 | 0 |  |  |
| @alexis_nikohl | tiktok | 24,594 | 0% | -14% | 21 | 0 | 0 |  |  |
| @pushingpistons | instagram | 0 | 0% | -99% | 0 | 0 | 0 |  |  |
| @cadillacauto | youtube | 81,700 | 0% | +46% | 35 | 0 | 0 |  |  |
| @cadillacarabia | youtube | 85,900 | 0% | +0% | 2 | 0 | 0 |  |  |
| @ls3tee | youtube | 16,500 | 0% | +662% | 22 | 0 | 0 |  |  |
| @cadillac | instagram | 3,842,287 | 0% | +0% | 0 | 0 | 0 |  |  |
| @cadillacarabia | instagram | 200,462 | 0% |  | 0 | 0 | 0 |  |  |
| @cadillac_oman | youtube | 373 | 0% | +0% | 2 | 0 | 0 |  |  |
| @desde_elpaddock | youtube | 37,900 | 0% | +3% | 153 | 0 | 0 |  |  |

## Appendix D. Method and caveats

- **Source:** LunarCrush public API v4 (`lunarcrush` CLI v0.1.23), pulled 2026-08-21 08:30–12:30 PT. Topic snapshot, 1-year and all-time daily time series, creators list (top 200), 90 × daily post pulls (`--start/--end` per day, 500-post cap per day = posts *active* that day, not created), 11 sub-topic 30-day post pulls, 48 topic creator lists (up to 1,000 each), 100+ creator snapshots/series/posts.
- **Interactions** are LunarCrush's cross-network engagement measure; they are summable across posts and days. **Creators and posts** are unique counts per window and must not be summed across windows (monthly 'creators' in Section 2 are sums of daily uniques, shown for trend only).
- **Sentiment** on time series is 0–100 interaction-weighted; on posts it is ~1–5 (3 = neutral).
- **Contamination:** the `cadillac` topic includes non-brand uses. Filtered out for 'brand-relevant' figures: Cadillac Chronicles (music channel), @lippyent 'Johnny Cadillac', music/film titles, memes, Cadillac MI, Cadillac Fairview, Cadillac Ranch. Raw vs filtered split: brand 54%, incidental 18%, noise-handle 28% of active-post interactions. The `lincoln` peer topic is heavily contaminated and is excluded from the luxury share-of-voice set.
- **Platform-wide August softness:** every peer topic shows −30% to −70% last-30 vs prior-30 days; share-of-voice (not raw volume) is the right month-to-month comparison.
- **Instagram coverage** in LunarCrush is partial; owned Instagram numbers are directionally right, not exhaustive.
- **No impressions, no demographics:** this audit is engagement-based. Follower counts are creator-reported at pull time.